{"id":602,"date":"2026-10-10T11:08:33","date_gmt":"2026-10-10T11:08:33","guid":{"rendered":"https:\/\/katteb.com\/blog\/?p=602"},"modified":"2026-10-10T11:08:33","modified_gmt":"2026-10-10T11:08:33","slug":"semrush-ai-agent","status":"publish","type":"post","link":"https:\/\/katteb.com\/blog\/semrush-ai-agent\/","title":{"rendered":"Semrush AI Agent: Semrush Pricing by Plan, API Units and When an SEO Agent Costs Less"},"content":{"rendered":"
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TL;DR.<\/strong> On 10 October 2026 Semrush’s US pricing page listed four SEO + AI Search plans: SEO at $139.95 a month, Starter at $199, Pro+ at $299 and Advanced at about $549 billed monthly, or $117.33, $165.17, $248.17 and $455.67 a month billed yearly. There is also a Free plan with one demo project and 10 reports a day. API access sits with the top tier and is paid for in units bought in packages; the dollar price of those packages is not printed on the public pages we read, so we do not invent one. This guide explains what each plan is for, what a “Semrush AI agent” can and cannot do, and works through four scenarios with the arithmetic shown. In two of them an agent costs less. In the other two it is an extra cost or the wrong tool, and we say so.<\/p>\n<\/div>\n

People who type “Semrush pricing” into Google are close to a decision. A freelancer wants to know whether the entry plan is enough. A small business owner wonders if they need a paid plan at all. An agency lead is choosing between Pro+ and Advanced because a client asked for a report the cheaper plan does not produce. The pricing page answers part of that question. It tells you what each tier costs and what limits it has. It does not tell you how much of the work around the tool you will still be doing by hand every week.<\/p>\n

This article covers both halves. First, what Semrush charges, taken only from Semrush’s own pages on the day we checked. Second, the recurring work that sits on top of any SEO tool: checking, comparing, writing up, and turning findings into tasks. Third, a cost comparison between buying a bigger Semrush plan and handing some of that work to an AI agent such as Katteb, under scenarios we state up front so you can check the numbers yourself.<\/p>\n

What does Semrush cost in October 2026?<\/h2>\n

All prices below were read on semrush.com\/pricing\/seo-ai-search on 10 October 2026, in US dollars, before tax, for one user. Semrush notes that the annual option saves “up to 17%”.<\/p>\n\n\n\n\n\n\n\n\n\n
Plan<\/th>\nBilled monthly<\/th>\nBilled yearly (per month)<\/th>\nBilled yearly (per year)<\/th>\nMain limits shown<\/th>\n<\/tr>\n
Free<\/td>\n$0<\/td>\n$0<\/td>\n$0<\/td>\n1 demo project, 10 reports per day across core tools<\/td>\n<\/tr>\n
SEO<\/td>\n$139.95<\/td>\n$117.33<\/td>\n$1,407.96<\/td>\n5 websites, 500 keywords tracked daily, basic keyword and competitor research, Position Tracking, Site Audit<\/td>\n<\/tr>\n
Starter (SEO + AI Search)<\/td>\n$199<\/td>\n$165.17<\/td>\n$1,982.04<\/td>\n5 websites, 500 keywords, keyword and competitor tools, MCP access, 50 AI prompts tracked daily<\/td>\n<\/tr>\n
Pro+ (SEO + AI Search)<\/td>\n$299<\/td>\n$248.17<\/td>\n$2,978.04<\/td>\n15 websites, 1,500 keywords, historical data, content optimization, keyword cannibalization analysis, multi-location tracking<\/td>\n<\/tr>\n
Advanced (SEO + AI Search)<\/td>\nabout $549<\/td>\n$455.67<\/td>\n$5,468.04<\/td>\n40 websites, 5,000 keywords, SEO share of voice, API data integration, 200 AI prompts<\/td>\n<\/tr>\n
Enterprise<\/td>\nCustom<\/td>\nCustom<\/td>\nCustom<\/td>\nCustom limits, custom integrations and API<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

The yearly totals are the per-month figure multiplied by 12. The monthly figure for Advanced is shown on the page as the price the yearly rate replaces, without cents, so treat it as approximate. Add-ons listed on the same page: extra users “starting at $45\/mo”, Lead Generation at $90 a month, Base Report at $10 a month and Pro Report at $20 a month.<\/p>\n

What about the Semrush API?<\/h3>\n

Semrush’s knowledge base describes the Standard API (Analytics and Projects APIs) as an add-on for its top business tier. You upgrade, the unit balance starts at zero, and you buy units in packages of 2,000,000, 5,000,000, 10,000,000 or 20,000,000. Units renew with the plan and unused units expire. The developer documentation prices each call in units, not dollars. For example, the Keyword Overview report for one database costs 10 units per line, or 50 units per line for historical data. Semrush’s own worked example, 500 keywords for each of 50 domains with a year-ago comparison, comes to 1,500,000 units.<\/p>\n

What we could not find on any public Semrush page we read is the dollar price of a unit package. That matters for this article, because it means we cannot honestly put a dollar figure on an API scenario. Where an API comparison appears below, we count units and stop there.<\/p>\n

What is a Semrush AI agent?<\/h2>\n

“Semrush AI agent” can mean three different things, and it helps to separate them before comparing prices.<\/p>\n