{"id":654,"date":"2026-10-15T11:10:07","date_gmt":"2026-10-15T11:10:07","guid":{"rendered":"https:\/\/katteb.com\/blog\/?p=654"},"modified":"2026-10-15T11:10:07","modified_gmt":"2026-10-15T11:10:07","slug":"simply-wall-st-ai-agent","status":"publish","type":"post","link":"https:\/\/katteb.com\/blog\/simply-wall-st-ai-agent\/","title":{"rendered":"Simply Wall St AI Agent: A Simply Wall St Review of Plans, Report Limits and Where a Research Agent Fits"},"content":{"rendered":"<div style=\"border-left:5px solid #7b61ff;background:#f6f4ff;padding:16px 20px;margin:0 0 24px\">\n<p style=\"margin:0\"><strong>TL;DR.<\/strong> Simply Wall St is a visual stock research and portfolio app with data from S&amp;P Global Market Intelligence. On 15 October 2026 the <a href=\"https:\/\/simplywall.st\/plans\" target=\"_blank\" rel=\"noopener\">Simply Wall St plans page<\/a> listed three plans: <strong>Free<\/strong> ($0, 5 company reports a month, one portfolio of 10 holdings), <strong>Premium<\/strong> (<strong>$10.95 a month, billed $131.40 a year<\/strong>, 30 reports a month, 3 portfolios of 30 holdings) and <strong>Unlimited<\/strong> (<strong>$21.50 a month, billed $258 a year<\/strong>). New accounts get 7 days of Premium without a card, and paid plans carry a 14-day full refund. The page showed annual billing only, and Simply Wall St offers no public API. It answers &#8220;what does this company look like&#8221; well; it does not read a company&#8217;s filings for your specific question, track a theme across sources or write your weekly notes. Below are six priced scenarios in US dollars, list price, before tax, with the arithmetic shown. Nothing here is investment advice.<\/p>\n<\/div>\n<p>A search for &#8220;simply wall st review&#8221; usually comes from someone who has tried the free plan, hit the five-report limit, and wants to know whether Premium or Unlimited is worth paying for, or whether something else would serve them better. A smaller group are developers who found the app&#8217;s data calls in their browser and want to know if they can build on them.<\/p>\n<p>This review is for both groups. It covers what the product does and does not do, the plan limits that actually bind, what each plan costs per report when you do the division, and where a research agent such as Katteb sits next to it. Every price is from the official plans page, read on 15 October 2026, and every comparison states its assumptions beside the number.<\/p>\n<div style=\"border:2px solid #7b61ff;border-radius:14px;padding:22px 24px;margin:28px 0;background:#f6f4ff\">\n<p style=\"margin:0 0 8px;font-size:20px\"><strong>Want your own research notes, not just a chart?<\/strong><\/p>\n<p style=\"margin:0 0 14px\">Tell Katteb what you follow, for example &#8220;every Monday, read the latest earnings releases and filings for my 12 holdings and write one paragraph each on what changed&#8221;. The agent reads the sources in a real browser and reports back.<\/p>\n<p style=\"margin:0\"><a href=\"https:\/\/katteb.com\/chat\/?utm_source=katteb_blog&#038;utm_medium=organic_article&#038;utm_campaign=platform_ai_agents&#038;utm_content=simply-wall-st-ai-agent-pricing\" style=\"display:inline-block;background:#7b61ff;color:#fff;padding:12px 22px;border-radius:10px;text-decoration:none;font-weight:700\">Describe my research routine to Katteb<\/a><\/p>\n<\/div>\n<h2>What is Simply Wall St, and what does it do well?<\/h2>\n<p>Simply Wall St turns a company&#8217;s financial data into a standard visual report. Its best-known element is the &#8220;snowflake&#8221;, a five-axis picture of valuation, future growth, past performance, financial health and dividends, backed by sections that explain each score in plain language. The plans page says the service covers more than 120,000 stocks across more than 90 markets and has over 7 million investors, with financial data supplied by S&amp;P Global Market Intelligence.<\/p>\n<h3>Company reports<\/h3>\n<p>The core unit is the company report. The plan you choose decides how many you can open a month: 5 on Free, 30 on Premium, unlimited on Unlimited. That number is the single limit most people hit first.<\/p>\n<h3>Portfolios and watchlists<\/h3>\n<p>Free gives one standard portfolio of 10 holdings and 5 watchlists. Premium gives 3 advanced portfolios of 30 holdings each and 20 watchlists. Unlimited removes the portfolio and holdings caps. Every plan keeps 50 stocks per watchlist, and every plan includes transaction-based portfolios, AI transaction import and detailed returns.<\/p>\n<h3>Screeners, alerts and ideas<\/h3>\n<p>Free has a limited screener showing the top 4 results; Premium saves 10 screeners with alerts and shows all results; Unlimited saves unlimited screeners. Curated investment ideas are limited on Free.<\/p>\n<h3>Extras that sit behind the paywall<\/h3>\n<p>Broker sync, the Charlie AI assistant, priority support and an ad-free experience start at Premium. Export to Excel and PDF is Unlimited only. That last one matters to anyone who wants to take the numbers into their own model.<\/p>\n<h2>What Simply Wall St does not do<\/h2>\n<p>A fair review has to say where the product stops, because that is where people end up paying for a second tool.<\/p>\n<ul>\n<li><strong>It does not answer your question; it answers its own.<\/strong> The report is the same structure for every company. If your question is &#8220;what did management say about pricing pressure on the last call&#8221; or &#8220;which of my holdings mentioned tariffs in their latest filing&#8221;, the report is not built for it.<\/li>\n<li><strong>It does not read primary sources for you.<\/strong> The scores are computed from licensed financial data. Annual reports, earnings releases, regulatory filings and industry news are where many of the reasons sit, and reading them is still your job.<\/li>\n<li><strong>It does not have a public API.<\/strong> The data calls you can see in a browser&#8217;s network tab are an internal interface between the app and its backend: undocumented, unversioned and not offered for third-party use. The underlying data is licensed, which makes pulling it for redistribution a terms problem as well as a reliability problem. If you need fundamentals in code, use a provider whose business is supplying them.<\/li>\n<li><strong>It does not write your notes.<\/strong> Many investors keep a short written thesis per holding and update it after each result. That writing is outside the product.<\/li>\n<\/ul>\n<h2>Simply Wall St pricing as listed on 15 October 2026<\/h2>\n<p>All figures in US dollars, before tax, from the <a href=\"https:\/\/simplywall.st\/plans\" target=\"_blank\" rel=\"noopener\">Simply Wall St plans page<\/a>.<\/p>\n<table>\n<thead>\n<tr>\n<th>Plan<\/th>\n<th>Shown price<\/th>\n<th>Billed<\/th>\n<th>Company reports<\/th>\n<th>Portfolios \u00b7 holdings<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Free<\/td>\n<td>$0<\/td>\n<td>Free forever<\/td>\n<td>5 a month<\/td>\n<td>1 standard \u00b7 10<\/td>\n<\/tr>\n<tr>\n<td>Premium<\/td>\n<td>$10.95 a month<\/td>\n<td>$131.40 a year<\/td>\n<td>30 a month<\/td>\n<td>3 advanced \u00b7 30 each<\/td>\n<\/tr>\n<tr>\n<td>Unlimited<\/td>\n<td>$21.50 a month<\/td>\n<td>$258 a year<\/td>\n<td>Unlimited<\/td>\n<td>Unlimited<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3>What the page does and does not tell you<\/h3>\n<ul>\n<li><strong>Annual billing only on the page.<\/strong> The monthly figures are the annual price divided by 12 ($131.40 \u00f7 12 = $10.95; $258 \u00f7 12 = $21.50). No month-to-month price was shown on 15 October 2026, so none is used below.<\/li>\n<li><strong>Trial.<\/strong> Every new account starts with 7 days of full Premium access and no card; on day 8 it moves to Free unless you buy.<\/li>\n<li><strong>Refund and cancellation.<\/strong> The page lists a 14-day full refund and cancellation &#8220;in 2 clicks&#8221;.<\/li>\n<li><strong>Regional pricing.<\/strong> The page displayed USD for this reader. Prices in other currencies may differ and are not used here.<\/li>\n<\/ul>\n<h3>Price per report, if you use the allowance<\/h3>\n<p>Premium: 30 reports \u00d7 12 months = 360 reports for $131.40, which is <strong>$0.365 per report<\/strong> when fully used. Unlimited has no per-report price: it depends on how many you open. At 60 reports a month (720 a year) Unlimited works out to $258 \u00f7 720 = <strong>$0.358 per report<\/strong>, about the same as a fully used Premium. So the rule of thumb: Unlimited starts paying for itself on reports alone at roughly 59 reports a month ($258 \u00f7 $0.365 \u00f7 12 \u2248 58.9), or earlier if you need export, more than 3 portfolios or more than 30 holdings in one.<\/p>\n<div style=\"border:2px solid #7b61ff;border-radius:14px;padding:22px 24px;margin:28px 0;background:#f6f4ff\">\n<p style=\"margin:0 0 8px;font-size:20px\"><strong>Following more companies than the plan lets you read?<\/strong><\/p>\n<p style=\"margin:0 0 14px\">Katteb can read the earnings releases, filings and news for every company on your list and write a short note per company, in plain language, on a schedule you set.<\/p>\n<p style=\"margin:0\"><a href=\"https:\/\/katteb.com\/chat\/?utm_source=katteb_blog&#038;utm_medium=organic_article&#038;utm_campaign=platform_ai_agents&#038;utm_content=simply-wall-st-ai-agent-pricing\" style=\"display:inline-block;background:#7b61ff;color:#fff;padding:12px 22px;border-radius:10px;text-decoration:none;font-weight:700\">Set up a weekly research note in Katteb<\/a><\/p>\n<\/div>\n<h2>Six priced scenarios<\/h2>\n<p><strong>Assumptions for every scenario:<\/strong> US dollars, list prices on 15 October 2026, before tax, annual billing (the only billing the Simply Wall St page showed). Katteb Lite is $190 a year (or $19 a month) from <a href=\"https:\/\/katteb.com\/pricing\" target=\"_blank\" rel=\"noopener\">katteb.com\/pricing<\/a>, with 30 hours of agent time a week. Time is valued at $30 an hour. Katteb does not supply licensed market data, snowflake scores or portfolio tracking; where it appears, it reads public sources and writes. This is a cost comparison, not investment advice.<\/p>\n<h3>Scenario A: a casual investor with 8 holdings<\/h3>\n<p>Eight holdings fit the Free portfolio (10). Opening each company&#8217;s report every couple of months stays under 5 reports a month. Cost: <strong>$0<\/strong>. Adding Katteb Lite annually is <strong>$190 a year more<\/strong>, which is $15.83 a month. At $30 an hour that is worth it only if the agent saves more than about 32 minutes a month ($15.83 \u00f7 $30 \u00d7 60 = 31.7). For someone who checks their holdings a few times a quarter, Free alone is the answer.<\/p>\n<h3>Scenario B: an active investor reading about 30 companies a month<\/h3>\n<p>This is exactly Premium&#8217;s allowance: <strong>$131.40 a year<\/strong>. Katteb Lite annual is <strong>$190<\/strong>, which is $58.60 a year more, and it does not replace what Premium sells: licensed fundamentals, a standard report, three tracked portfolios and broker sync. These are not substitutes. For this investor, Premium is the lower figure for the job of reading standardised reports.<\/p>\n<h3>Scenario C: Premium or Unlimited?<\/h3>\n<p>Unlimited costs $258 \u2212 $131.40 = <strong>$126.60 a year more<\/strong> than Premium. It earns that only if you need one of: more than about 59 reports a month, more than 3 portfolios, more than 30 holdings in a portfolio, unlimited screeners, or Excel\/PDF export. If none of those bind, Premium is the lower figure by $126.60.<\/p>\n<h3>Scenario D: Free plus Katteb instead of Unlimited<\/h3>\n<p>Some people move to Unlimited not for more snowflakes but because they follow many companies and want to keep up with all of them. If the real need is written research on a long list rather than more standard reports, Free plus Katteb Lite costs <strong>$190 a year<\/strong> against Unlimited&#8217;s <strong>$258<\/strong>: <strong>$68 a year less<\/strong>. That holds only under these conditions, stated plainly:<\/p>\n<ol>\n<li>Five standard reports a month and 10 tracked holdings on Free are enough for the visual check you still want.<\/li>\n<li>What you would otherwise buy Unlimited for is reading primary sources (earnings releases, filings, company news) and keeping notes, not screeners, export or portfolio analytics.<\/li>\n<li>The reading fits inside Lite&#8217;s agent time. Assuming about 15 minutes of agent time per company per week, 40 companies is 10 hours a week against 30 available.<\/li>\n<\/ol>\n<p>If you need Unlimited&#8217;s export or unlimited portfolios, this comparison does not apply and Unlimited is the right product.<\/p>\n<h3>Scenario E: Premium plus a weekly research note<\/h3>\n<p>An investor with 30 holdings who wants Premium&#8217;s reports and a written weekly note on each holding: Premium $131.40 + Katteb Lite $190 = <strong>$321.40 a year<\/strong>. The Katteb part pays for itself if it replaces more than about 32 minutes of reading and writing a month. Thirty holdings with one paragraph each a week is far more than that, so in this case the question is whether you want the note, not whether the arithmetic works.<\/p>\n<h3>Scenario F: a developer who wants the data in code<\/h3>\n<p>Simply Wall St offers no public API, so there is no official price to compare, and building on its internal endpoints breaks both reliability and the data licence. Katteb is not a data feed either. Neither is compared here: a developer needs a fundamentals data provider with documented endpoints and terms that allow the use.<\/p>\n<h2>Comparison at a glance<\/h2>\n<table>\n<thead>\n<tr>\n<th>Job<\/th>\n<th>Simply Wall St<\/th>\n<th>With Katteb Lite<\/th>\n<th>Result<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>A. 8 holdings, occasional check<\/td>\n<td>$0 (Free)<\/td>\n<td>$190\/yr<\/td>\n<td>Katteb +$190\/yr; worth it above ~32 min\/month saved<\/td>\n<\/tr>\n<tr>\n<td>B. 30 reports a month<\/td>\n<td>$131.40\/yr (Premium)<\/td>\n<td>$190\/yr<\/td>\n<td>Premium $58.60\/yr less; not substitutes<\/td>\n<\/tr>\n<tr>\n<td>C. Premium vs Unlimited<\/td>\n<td>$131.40 vs $258<\/td>\n<td>n\/a<\/td>\n<td>Unlimited +$126.60\/yr; needs ~59+ reports\/mo or its extras<\/td>\n<\/tr>\n<tr>\n<td>D. Long watchlist, written research<\/td>\n<td>$258\/yr (Unlimited)<\/td>\n<td>$190\/yr (Free + Lite)<\/td>\n<td>$68\/yr less, only under the three conditions<\/td>\n<\/tr>\n<tr>\n<td>E. Premium + weekly notes<\/td>\n<td>$131.40\/yr<\/td>\n<td>$321.40\/yr total<\/td>\n<td>Two jobs, two tools<\/td>\n<\/tr>\n<tr>\n<td>F. Data in code<\/td>\n<td>No public API<\/td>\n<td>Not a data feed<\/td>\n<td>Not compared<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>Where an AI research agent fits next to Simply Wall St<\/h2>\n<p>The two tools answer different questions. Simply Wall St answers &#8220;how does this company look on a standard set of measures?&#8221; An agent answers &#8220;what does the source say about my question?&#8221;<\/p>\n<h3>Reading primary sources<\/h3>\n<p>Katteb can open a company&#8217;s investor relations page, read the latest earnings release or annual report, and pull out what changed: guidance, margins, segment commentary, risks that were added or removed. It writes that in plain language with links to where it read it.<\/p>\n<h3>Following a theme across many companies<\/h3>\n<p>&#8220;Which of my holdings mentioned price increases this quarter?&#8221; is a question across 20 documents. An agent reads them one by one and returns a table. A standard report cannot do that.<\/p>\n<h3>Keeping a written thesis current<\/h3>\n<p>With a goal, Katteb works on a schedule and remembers what it did: each week it can update a short note per holding and tell you what moved. On Lite that is one goal; the Business plan runs several.<\/p>\n<h3>What it should not do<\/h3>\n<p>An agent should not invent valuations, replace licensed data or make buy and sell decisions. Use Simply Wall St (or another licensed source) for the numbers, use the agent for the reading and writing, and make the decisions yourself.<\/p>\n<div style=\"border:2px solid #7b61ff;border-radius:14px;padding:22px 24px;margin:28px 0;background:#f6f4ff\">\n<p style=\"margin:0 0 8px;font-size:20px\"><strong>Keep a note on every holding without the reading<\/strong><\/p>\n<p style=\"margin:0 0 14px\">Give Katteb your list once. Each week it reads what each company published, writes one paragraph per holding and links to the sources.<\/p>\n<p style=\"margin:0\"><a href=\"https:\/\/katteb.com\/chat\/?utm_source=katteb_blog&#038;utm_medium=organic_article&#038;utm_campaign=platform_ai_agents&#038;utm_content=simply-wall-st-ai-agent-pricing\" style=\"display:inline-block;background:#7b61ff;color:#fff;padding:12px 22px;border-radius:10px;text-decoration:none;font-weight:700\">Start my holdings goal in Katteb<\/a><\/p>\n<\/div>\n<h2>Is Simply Wall St worth it? A short verdict<\/h2>\n<ul>\n<li><strong>Free is genuinely useful<\/strong> for a small portfolio and occasional checks.<\/li>\n<li><strong>Premium is the sensible paid tier<\/strong> for most active individual investors: at full use it is about $0.37 per report.<\/li>\n<li><strong>Unlimited is for heavy users<\/strong> who need export, many portfolios or roughly 59+ reports a month.<\/li>\n<li><strong>No plan reads primary sources for you or writes your notes.<\/strong> If that is the gap, a research agent fills it, either alongside Premium or, under the conditions in Scenario D, instead of Unlimited.<\/li>\n<\/ul>\n<h2>Frequently asked questions<\/h2>\n<h3>How much does Simply Wall St cost?<\/h3>\n<p>On 15 October 2026: Free $0, Premium $131.40 a year ($10.95 a month equivalent) and Unlimited $258 a year ($21.50 a month equivalent), in USD before tax.<\/p>\n<h3>Does Simply Wall St have a monthly plan?<\/h3>\n<p>The plans page showed annual billing only on 15 October 2026. I have not assumed a monthly price.<\/p>\n<h3>Is there a free trial?<\/h3>\n<p>Yes. New accounts get 7 days of full Premium access without a card, then move to Free automatically.<\/p>\n<h3>Does Simply Wall St have an API?<\/h3>\n<p>Not a public one. The internal interface the app uses is undocumented and not offered for third-party use.<\/p>\n<h3>Can an AI agent replace Simply Wall St?<\/h3>\n<p>Not for licensed fundamentals, standard scores or portfolio tracking. An agent is useful for reading filings and news for your specific questions and keeping written notes, which the app does not do.<\/p>\n<h3>Is Katteb cheaper than Simply Wall St?<\/h3>\n<p>Not in general. Free and Premium are lower figures than Katteb Lite for their jobs. Free plus Katteb Lite is $68 a year less than Unlimited only in Scenario D, when the need is written research rather than Unlimited&#8217;s features.<\/p>\n<h2>Sources<\/h2>\n<ul>\n<li><a href=\"https:\/\/simplywall.st\/plans\" target=\"_blank\" rel=\"noopener\">Simply Wall St plans page<\/a> (plans, prices, limits, trial, refund, feature comparison), read 15 October 2026.<\/li>\n<li><a href=\"https:\/\/monid.ai\/blog\/guides\/simply-wall-st-graphql-api-fundamentals\" target=\"_blank\" rel=\"noopener\">Monid guide on the Simply Wall St GraphQL endpoint<\/a>, used for the &#8220;is there an API and what instead&#8221; structure only.<\/li>\n<li><a href=\"https:\/\/katteb.com\/pricing\" target=\"_blank\" rel=\"noopener\">Katteb pricing<\/a>, read 15 October 2026.<\/li>\n<\/ul>\n<h2>The short version<\/h2>\n<p>Simply Wall St is a good, inexpensive way to see a company on a standard set of measures, and Premium at $131.40 a year covers most individual investors. What no plan does is read the sources for your own questions and keep your notes current. If that is the part that eats your weekends, <a href=\"https:\/\/katteb.com\/chat\/?utm_source=katteb_blog&#038;utm_medium=organic_article&#038;utm_campaign=platform_ai_agents&#038;utm_content=simply-wall-st-ai-agent-pricing\">give Katteb your watchlist<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Simply Wall St review with prices as listed on 15 October 2026: Free, Premium $131.40\/yr and Unlimited $258\/yr, cost per report, six priced scenarios and where a research agent fits.<\/p>\n","protected":false},"author":1,"featured_media":655,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-654","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guides"],"_links":{"self":[{"href":"https:\/\/katteb.com\/blog\/wp-json\/wp\/v2\/posts\/654","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/katteb.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/katteb.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/katteb.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/katteb.com\/blog\/wp-json\/wp\/v2\/comments?post=654"}],"version-history":[{"count":1,"href":"https:\/\/katteb.com\/blog\/wp-json\/wp\/v2\/posts\/654\/revisions"}],"predecessor-version":[{"id":656,"href":"https:\/\/katteb.com\/blog\/wp-json\/wp\/v2\/posts\/654\/revisions\/656"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/katteb.com\/blog\/wp-json\/wp\/v2\/media\/655"}],"wp:attachment":[{"href":"https:\/\/katteb.com\/blog\/wp-json\/wp\/v2\/media?parent=654"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/katteb.com\/blog\/wp-json\/wp\/v2\/categories?post=654"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/katteb.com\/blog\/wp-json\/wp\/v2\/tags?post=654"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}