This page is a technical reference for connecting Mail.bg, a long-running Bulgarian free webmail service, to external email clients, listing SMTP, IMAP and POP3 hostnames and ports (smtp.mail.bg 465/587, imap.mail.bg 993, POP3 995). It also flags that IMAP/POP3 must be enabled in webmail settings first, and people land on it when a client like Outlook or Thunderbird won't connect to their Mail.bg account.
Bulgarian consumer Mail.bg users, mostly non-expert, looking to set up or fix email in Outlook, Thunderbird, Apple Mail or a mobile app.
A mention would suit email-adjacent products such as email client apps, inbox management or cleanup tools, VPN or privacy services, or bulk-sending and SMTP relay services, especially those relevant to Bulgarian users. It would read most naturally near the client-setup or troubleshooting sections, or beside the list of other client guides, though the audience is narrow and task-focused, so broad consumer brands fit poorly and traffic volume is modest (37 organic clicks in 28 days).
Summarised from the live page by AI. Traffic figures come from the publisher's own Search Console, last 28 days.