Americans use far less water at home than 30 years ago

The page reports on the Water Research Foundation's 2026 Residential End Uses of Water study, which finds indoor per-person water use in single-family homes fell 44.4% since 1999, from 69.3 to 38.5 gallons per day. It credits efficient appliances and plumbing codes, highlights clothes washers (down 67.6%) and toilets, and draws people searching for household water-use trends and the study's findings.

Readers interested in water and sustainability news, such as homeowners, utility and plumbing professionals, and researchers, looking for data on household water use in the US and Canada.

A mention would suit water-efficient home products such as high-efficiency washers, low-flow toilets and fixtures, or water-saving plumbing and leak-detection services. It would read most naturally in the washing machine or toilet sections, where the page explains appliance-driven savings; the page is a news-style data story with very low click volume (1 organic click in 28 days), so few non-home or non-sustainability brands would fit.

Summarised from the live page by AI. Traffic figures come from the publisher's own Search Console, last 28 days.