This page is an interactive calculator that shows what an Australian employer really pays for an employee once superannuation (12%), leave provisions, state payroll tax and WorkCover are added to base salary. On a $100,000 salary it shows about $126,624, a 1.27x multiplier, and people land on it searching for how much an employee costs a company.
Australian employers, small business owners, and finance or HR staff planning hires or weighing employees against contractors.
A mention would suit B2B products for small and mid-sized Australian businesses, such as payroll and HR software, accounting or bookkeeping services, workers compensation or business insurance, and employer-of-record or recruitment services. It would read most naturally beside the cost breakdown results or in the text on cash flow forecasting, headcount planning and hiring versus contracting, where the reader is already weighing hiring decisions; consumer brands would fit poorly.
Summarised from the live page by AI. Traffic figures come from the publisher's own Search Console, last 28 days.