This is a Substack post for beginner witches that opens with a personal story of drawing a first sigil on a diner napkin after a divorce, and is meant to teach how to design, charge and release sigils (the meta description mentions Austin Osman Spare's history and a step-by-step process). The excerpt provided only covers the opening anecdote and the start of the method, so the full instructions aren't visible; people land on it from searches like 'how to use a sigil'.
Beginner practitioners of witchcraft and chaos magic curious about sigils, with notable readership in Australia, looking for practical how-to guidance.
A mention would suit brands in the spiritual and journaling space, such as notebooks, pens, tarot or oracle decks, candles, or witchcraft and mindfulness subscriptions and apps. It would read most naturally near the hands-on steps where the reader picks up a pen and paper to draw or charge a sigil, and poorly fit brands unrelated to spirituality, self-reflection or creative stationery.
Summarised from the live page by AI. Traffic figures come from the publisher's own Search Console, last 28 days.