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ChatGPT SEO: Optimize for AI Answers in 2026

Ahmed Ezat
• Mar 15, 2026 • 69 min read

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ChatGPT SEO: How to Optimize Your Content for AI Answer Engines

Answer Engine Optimization (AEO) Defined

SEO faces a major change. Ranking high on standard search engine results pages (SERPs) isn’t enough anymore. Search’s future involves tailoring content for AI answer engines like ChatGPT. This shift requires a new strategy: Answer Engine Optimization (AEO).

AEO involves more than keywords and backlinks. It means creating content that AI models can easily grasp, confirm, and reference. Consider it becoming a reliable information source that AI uses to formulate its responses. When ChatGPT or another AI cites your work, it’s more than a link. It’s a strong recommendation given directly to users seeking details. Navigating this new area of digital marketing is key to remaining competitive.

Why Prioritize AI Answer Engines Like ChatGPT?

AI tools like ChatGPT are being adopted at an incredible rate. Millions now use these platforms for answers, recommendations, and solutions. This signals a real change in how people find information and decide what to do. To ignore this shift is to miss a large audience and risk falling behind competitors already using AEO.

To succeed, understand how AI models choose and show information. Consider these points:

  • Structure content for easy parsing: AI must quickly grasp the main points.
  • Establish authority and trustworthiness: AI favors reliable and credible sources.
  • Ensure factual accuracy: AI cross-checks facts, so accuracy is key.

The following strategies and techniques will help you refine content for ChatGPT and similar AI answer engines. They will help your brand become a primary source for AI-powered information.

Using Katteb AI to Rank in ChatGPT Answers

Ranking content in ChatGPT answers calls for a smart plan. Katteb AI can assist you in developing top-notch, refined content that connects with people and AI models alike. Here’s how Katteb AI can give you an edge in AEO:

  1. Generate Structured Content: Katteb AI aids in creating content with clear headings, subheadings, bullet points, and numbered lists. This structure makes it simple for AI to parse and understand.
  2. Ensure Factual Accuracy: Katteb AI can research and confirm information, assisting you in creating trustworthy content.
  3. Optimize for Question-Answering: Katteb AI identifies and answers common questions related to your topic, boosting the chance of your content appearing in AI-generated answers.
  4. Improve Readability: Katteb AI helps you write clearly and engagingly, making your content more appealing to readers and AI models.

By using Katteb AI, you can make content creation more efficient. You can also produce content refined for both search engines and AI answer engines. This process can raise your visibility, draw more traffic, and position your brand as a reliable source.

Strategies for Appearing in ChatGPT Responses

We’ve covered the importance of AEO and how Katteb AI assists. Now, consider these specific strategies to refine your content for ChatGPT and similar AI platforms.

  • Answer Questions Directly: Organize your writing to address specific questions your audience asks. Use clear language for direct answers.
  • Use Structured Data Markup: Add schema markup. This gives AI models more context, helping them understand your content’s purpose and increasing its chances of appearing in AI answers.
  • Build Authority and Trust: Cite reliable sources. Demonstrate expertise. Create accurate and trustworthy content. This establishes your brand as a reliable information source.
  • Optimize for Readability: Write clearly and engagingly. Make it easy for people and AI to understand. Use short sentences, simple language, and plenty of white space.
  • Monitor Your Performance: Track your rankings in ChatGPT and other AI platforms. Use this data to find areas for improvement and refine your AEO strategy.

These strategies can substantially improve your chances of ranking in ChatGPT responses. They also help establish your brand as a trusted information source within AI-driven search.

From Search Engines to Answer Engines

The way people find information is changing quickly. Fewer users scroll through pages of search engine results. Instead, they ask AI platforms like ChatGPT for answers, recommendations, and solutions. This change from search engines to AI answer engines is reshaping SEO. It demands a different strategy.

AI requires SEO to move beyond typical tactics. Ranking high on Google isn’t enough. You must become a trusted source that AI uses to form its responses. Understand how AI processes information. Create content that is easy to read, verifiable, and trustworthy. Answer Engine Optimization (AEO) focuses on optimizing content for AI.

Why the Shift Matters

AI adoption is widespread. ChatGPT gained millions of users quickly. This audience uses AI for research and decisions, making visibility on these platforms key. When AI cites your brand, it’s a strong endorsement to a user seeking information. This is a new area for marketing. Success depends on adapting.

Consider these points:

To succeed, learn how AI selects and shows information. This means:

  1. Structuring content for easy parsing: AI must quickly grasp key information.
  2. Establishing authority: AI favors reliable sources.
  3. Ensuring accuracy: AI cross-references facts, so accuracy is vital.

This change calls for new tools and thinking. Create content that speaks to AI. Focus on concepts and entities. Give direct answers. Tools such as Katteb AI can help you make structured, accurate content that works for both people and AI.

The move to answer engines is changing how people access information. Adapt your SEO for AEO to keep your brand visible and competitive in the AI search era. By using AI writing tools like Katteb AI, you can refine content creation. Make content for search engines and AI. This can increase visibility, attract traffic, and build trust in your brand.

The Shift to Answer Engine Optimization

Traditional SEO involves climbing a ladder of websites, each competing for the top spot. Answer Engine Optimization (AEO) means becoming a foundational brick in the AI’s knowledge base. This is a paradigm shift. It moves beyond simple keywords. The focus shifts to concepts, entities, and verifiable facts that AI can trust and use. Katteb.com’s AI writing tools reflect this evolution. They are built to help you thrive.

AEO success means embodying specific characteristics that resonate with AI algorithms. Content must please human readers, but it must also be inherently understandable and helpful to AI models. This demands a strategic approach to content creation. Focus on clarity, accuracy, and authority.

Key Characteristics of Content for AI

If an AI can’t trust your information, it won’t use it. Make your content clear, credible, and well-structured to become an indispensable source. Katteb AI helps create content that ranks high in traditional search and becomes a go-to resource for AI answer engines.

Here’s a table summarizing the differences between traditional SEO and AEO:

Feature Traditional SEO Answer Engine Optimization (AEO)
Goal Rank high on SERPs Become a trusted source for AI
Focus Keywords and backlinks Concepts, entities, and verifiable facts
Audience Human readers Both humans and AI models
Content Structure Optimized for readability Optimized for parsing and understanding by AI
Authority Implied through backlinks Explicitly demonstrated through citations and expertise

Katteb.com provides the tools and resources to adapt to AEO. Our AI writing tools help create content that is engaging, informative, and optimized for AI answer engines. By embracing AEO and using Katteb AI, you can keep your brand visible, relevant, and competitive in the AI-powered search landscape.

Creating Content Optimized for AI

Creating Content for AI Answer Engines

If you want your content to appear in ChatGPT answers, rethink your content creation. The old method of only targeting keywords isn’t enough. Instead, create content that speaks directly to AI models. Prioritize concepts, entities, and clear answers. Your goal is to become a source that language models easily understand, verify, and trust enough to cite.

This is a major shift. A Large Language Model doesn’t “read” an article like a human. It breaks it down, searching for concise statements, structured data, and authority signals. Build your content with this process in mind.

Making E-E-A-T Clear for AI

You likely know E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness). It’s key in SEO. For AI, the signals are more direct. Here’s how to translate each E-E-A-T element for AI:

For example, don’t just say “our product is effective.” Provide a table with performance metrics from a customer case study, linking to the full report. This proof is what AI needs to trust your content.

Structure Content for Easy Parsing

AI dissects content into logical components. Long paragraphs are a hindrance. Structure your articles with AI in mind. Learning prompt engineering can help you think like the AI you want to reach.

Here’s how to change a standard blog post into a resource formatted for AI:

Example: A Post About “Best Quiet Dishwashers”

  1. Start with a Summary: Begin with a short summary at the top. This gives the AI a quick understanding of the topic.
    • Example: This guide reviews the five quietest dishwashers of 2024, focusing on models below 45 dB. We compare features, energy use, and price to help you find the best model for an open kitchen.
  2. Create an FAQ Section: Use an H2 or H3 heading for “Frequently Asked Questions.” List common questions and give direct answers.
    • What is considered a quiet dishwasher? A dishwasher at 45 dB or lower is quiet.
    • Do quiet dishwashers clean well? Yes, quiet dishwashers use insulation and motor tech without hurting cleaning.
  3. Use Tables for Data: Don’t hide specs in paragraphs. An HTML table is easy for AI to read and reuse.
Model Name Decibel Rating Price
Bosch 800 Series 42 dB $1,149
Miele G 7000 44 dB $1,699
LG Top Control 44 dB $999

This turns your content into a citable source. You’re giving AI clear, factual building blocks for answers.

Prioritize Accuracy and Sourcing

Every claim on your page must be a verifiable fact. Platforms like ChatGPT are becoming a main place where people find answers and decide what to buy.

Content that is easy to scan, fact-based, and structured is ready for AI. This makes it more likely that your site will be a trusted source.

Your job shifts from writing articles to building blocks of knowledge. This is content strategy now.

Translating E-E-A-T for AI Models

E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) is important. However, AI assesses these qualities through direct and computational signals. To rank in ChatGPT answers, translate these concepts into a format AI models can easily understand and verify. Katteb AI can assist in creating content that demonstrates E-E-A-T to AI models.

  • Experience: Go beyond generic advice. Share unique case studies, original research, or detailed, step-by-step tutorials. Show you’ve actually done what you’re writing about.

    Practical example: Instead of “tips for better sleep,” write “How I Tested 5 Sleep Trackers and Improved My REM Sleep by 20%: A Data-Driven Review.”
  • Expertise: Be explicit about author credentials. A simple author bio that links to a recognized professional profile, like LinkedIn, allows AI to connect content to a legitimate expert.

    Example: Include a concise author bio at the beginning or end of your content. Highlight relevant qualifications, experience, and links to professional profiles.
  • Authoritativeness: Earn citations and mentions from well-regarded sites. These third-party endorsements are easily tracked and verified across the web.

    Actionable Tip: Seek opportunities to contribute guest posts to reputable industry blogs and publications.
  • Trustworthiness: Source everything. Every claim, statistic, and piece of data should have a clear outbound link to a reputable primary source. This transparency makes your information verifiable.

    Example: Instead of a vague claim like “our product is effective,” provide a table showing specific performance metrics from a real customer case study, with a link to the full report. That’s verifiable proof AI needs.

Provide concrete evidence and verifiable data instead of general statements. Katteb AI can help find and cite relevant sources. This ensures your content is informative and trustworthy.

AI models prioritize content that is informative, verifiable, and trustworthy. By translating E-E-A-T into a format AI can easily process, you increase your chances of ranking in ChatGPT answers. You also establish your brand as a trusted source.

Share Your Expertise and Experience

To stand out in AI answer engines, move beyond common knowledge. Offer something unique: your own experiences. AI models are increasingly good at identifying content that provides original insights, data-backed results, and practical applications. Share case studies, conduct original research, and craft tutorials that demonstrate your expertise.

Katteb AI can help structure your content effectively. It can also present your experiences in a clear and engaging way.

Here’s how to share your insights effectively:

Consider these examples:

  1. Instead of writing about “tips for improving website traffic,” share a case study detailing how you increased traffic by 200% in three months using a specific SEO strategy.
  2. Instead of offering general advice on “how to write better blog posts,” create a tutorial that walks your audience through your writing process, from brainstorming to publishing.
  3. Instead of stating that “social media marketing is effective,” conduct a survey to determine which platforms are most effective for your audience. Share your findings in a report.

By sharing your insights, you can become a thought leader and create memorable content. Katteb AI can help you structure your content and refine your writing. It can also ensure that your message resonates with both humans and AI.

AI favors content that demonstrates real-world experience and data. By sharing your insights, you increase your chances of ranking in ChatGPT answers and establishing your brand as a trusted source.

Highlight Author Credentials

Establishing expertise is important for AEO. AI models assess content credibility, with author credentials as a key factor. Be explicit about the author’s qualifications. Provide verifiable evidence of their expertise.

A simple way to highlight credentials is to include a concise author bio at the beginning or end of your content. This bio should outline the author’s qualifications and experience. Include a link to a professional profile, such as LinkedIn. This allows AI models to connect the content to a real-world expert, enhancing credibility.

A strong author bio should include:

Example:

John Smith is an SEO consultant with over 10 years of experience helping businesses improve their online visibility. He holds a Master’s degree in Marketing and is a certified Google Ads expert. Connect with John on LinkedIn.

By providing this information, you make it easy for AI models to verify the author’s expertise and assess the credibility of the content. This increases the likelihood of your content being featured in ChatGPT answers.

Katteb AI can assist you in crafting author bios that highlight your expertise and enhance credibility. By using Katteb AI, you can ensure that your content is informative and optimized for AI answer engines.

AI models favor content written by experts. By highlighting author credentials, you increase your chances of ranking in ChatGPT answers and establishing your brand as a trusted source.

Authoritativeness: Earn Citations and Mentions

For Answer Engine Optimization (AEO), authoritativeness greatly affects how AI models view and use your content. Expertise is about an individual’s knowledge, while authoritativeness shows how much the community recognizes and validates that expertise. It proves that other respected sources trust your insights.

Earning citations and mentions from reputable websites and publications builds authoritativeness. These endorsements are like “votes of confidence” that an AI can track across the web. When a respected source links to your content or mentions your brand, it tells AI models that your information is believable, correct, and useful.

Think of citations as digital academic citations. They show your work has been reviewed and validated by others. The more citations you get from authoritative sources, the more trustworthy your content seems to AI models.

Here are some ways to earn citations and mentions:

The quality of the citation matters as much as the quantity. A citation from a very authoritative website matters more than one from a less reputable source. Aim for citations from websites that are respected and trusted.

Actively seeking citations and mentions from well-regarded sites greatly boosts your content’s authoritativeness. It also increases your chances of ranking in ChatGPT answers and other AI search results. This helps establish your brand as a reliable source of information in AI-driven search.

Trustworthiness: The Importance of Sourcing

Trustworthiness is very important for AI-driven content. AI models check information and look for inaccuracies or biases. To ensure AI sees your content as trustworthy, source everything carefully. Give clear links to reputable primary sources for every claim, statistic, and piece of data.

Sourcing is like providing evidence for your claims. You must provide verifiable sources to back up your claims. This openness boosts your content’s credibility and lets AI models easily check your information.

Here’s why sourcing matters for AEO:

Here are some sourcing tips:

  1. Use Primary Sources: Cite original research papers, government reports, and official statistics when possible. Don’t rely only on secondary sources that might misinterpret the original data.
  2. Link Directly to the Source: Link to the specific page where the information is. Don’t link to general websites.
  3. Use Descriptive Anchor Text: Use anchor text that clearly shows the content of the linked page. For example, use “according to a report by the National Bureau of Economic Research” instead of “click here.”
  4. Cite Sources in Context: Cite your sources where you present the information. This helps readers see the connection between your claims and the evidence.
  5. Be Consistent: Use the same citation style throughout. This makes it easier to follow your sources.

For example:

Instead of “Studies show that exercise improves mental health,” provide a specific citation: “A study in the Journal of Health Psychology found that regular exercise reduces symptoms of anxiety and depression (Smith et al., 2011).”

Carefully sourcing your content greatly boosts its trustworthiness. It also increases its chances of ranking in ChatGPT answers and other AI search results. Transparency and accuracy build trust with AI models and readers.

Structure Content for Easy Parsing

An AI must break your content into logical pieces to understand and use it well. Long paragraphs hurt this process. Start structuring articles with a machine in mind. Consider it like organizing data for an AI to analyze.

This isn’t about simplifying your content. It’s about presenting it clearly for both people and AI. When you focus on clarity and structure, your content is more likely to appear in ChatGPT answers and other AI search results.

Key Elements of AI-Friendly Content

Transform a standard blog post into a resource that’s perfectly formatted for an AI.

Practical Example: A Post About “Best Home Espresso Machines”

  1. Lead with a Punchy Summary: Start the entire article with a two-sentence summary right at the top. This gives the AI an immediate, high-level understanding of what the piece is about.
    • Example: This guide reviews the top five home espresso machines for 2024, focusing on ease of use, brewing quality, and price. We compare features, performance, and value to help you find the perfect machine for your needs.
  2. Build a Dedicated FAQ Block: Use an H2 or H3 for “Frequently Asked Questions.” List common questions people ask and provide direct, conversational answers.
    • What is the ideal pressure for brewing espresso? The ideal pressure for brewing espresso is typically around 9 bars.
    • What is the difference between a semi-automatic and a fully automatic espresso machine? Semi-automatic machines require the user to control the brewing process, while fully automatic machines automate the entire process.
  3. Use Simple Tables for Data: Don’t bury important specs in a paragraph. A clean HTML table is one of the easiest formats for an AI to parse, understand, and reuse.
Model Name Type Price Pressure (Bars)
Breville Barista Express Semi-Automatic $699 15
Gaggia Classic Pro Semi-Automatic $449 15
De’Longhi Magnifica ESAM3300 Fully Automatic $799 15

This kind of structured approach transforms your content from a simple article into a highly citable asset. You’re not just writing for people anymore; you’re providing clear, factual building blocks for an AI’s response.

Summarize Your Content Up Front

To format your content for AI answer engines like ChatGPT, prioritize clarity and structure. Begin each article with a two-sentence summary. This gives the AI a quick, high-level understanding of the content.

This concise summary acts as a roadmap for the AI. It guides the AI through the key information. It also helps the AI determine if your content is relevant to specific queries. Providing this initial overview makes it more likely that your content will be accurately parsed, understood, and cited in AI-generated answers. Think of it as giving the AI a cheat sheet to quickly assess the value of your article.

Here’s why leading with a summary is so helpful:

When writing your two-sentence summary, focus on these points:

For example:

This guide explains how to format your content for AI answer engines like ChatGPT. We’ll cover strategies for structuring your content, building authority, and ensuring factual accuracy. This will increase your chances of ranking in AI-powered search results.

Consistently leading with a summary improves the AI-friendliness of your content. It also increases its visibility in AI-driven search.

Frequently Asked Questions

Adding a dedicated FAQ block to your content is a great way to optimize it for AI answer engines. This section provides readily available answers to common user questions, making your content more accessible, useful, and AI-friendly. Anticipate the questions your target audience is likely to ask. Then, directly address them to increase the likelihood of your content appearing in ChatGPT answers and other AI-powered search results.

The FAQ block should have a clear heading, such as “Frequently Asked Questions” or “Common Questions Answered.” Present each question clearly and concisely, followed by a direct, conversational answer. Avoid jargon or technical terms that might confuse readers. Instead, offer simple, straightforward explanations that are easy to understand.

Here’s why building an FAQ block benefits Answer Engine Optimization (AEO):

Here’s an example of a well-structured FAQ block:

Frequently Asked Questions About Answer Engine Optimization (AEO)

Adding a well-structured FAQ block to your content can greatly improve its AI-friendliness. It also boosts your chances of ranking in ChatGPT answers and other AI-powered search results. This will help you establish your brand as a trusted, reliable source of information in AI-driven search.

Present Data in Simple Tables

Presenting specifications and data in clean, well-structured HTML tables is a great way to make your content AI-friendly. Don’t bury crucial information within long paragraphs. That makes it hard for AI models to extract and use the data. Tables offer a clear, organized format that AI can easily parse, understand, and reuse in its responses.

Think of tables as pre-packaged data sets that AI can easily grab and add to its knowledge. Presenting information in this structured format greatly increases the likelihood of your content appearing in ChatGPT answers and other AI-powered search results.

Here’s why using simple tables for data helps AEO:

Keep these best practices in mind when creating tables for your content:

Here’s an example of a well-structured HTML table:

Product Name Price Rating Features
Product A $99 4.5 stars Feature 1, Feature 2, Feature 3
Product B $149 4.8 stars Feature 1, Feature 2, Feature 4
Product C $199 4.2 stars Feature 1, Feature 3, Feature 5

Consistently using simple tables for data can greatly improve the AI-friendliness of your content. It also increases your chances of ranking in ChatGPT answers and other AI-powered search results. This helps you establish your brand as a trusted, reliable source of information in AI-driven search.

Prioritize Factual Accuracy and Clear Sourcing

Factual accuracy and transparent sourcing are no longer optional for content. They are paramount. Every claim on your page must be a verifiable fact, supported by clear and reputable sources. This builds trust with AI models and establishes your brand as a reliable information source.

Data on AI adoption shows that platforms like ChatGPT are here to stay. They are a primary interface where people get answers and make buying decisions. These platforms are transforming how users search for information, evaluate products, and make purchases. Ignoring this shift means missing an opportunity to reach a large audience and influence their choices.

ChatGPT’s revenue jumped from under $10 million in 2022 to a projected $1 billion in 2024. It holds a large market share in the AI industry. These numbers signal that optimizing for these platforms is a critical, forward-thinking strategy.

To succeed, prioritize factual accuracy and clear sourcing in all content. Consider these points:

  • Verifying Every Claim: Before publishing, double-check every claim, statistic, and piece of data. Use reputable sources to confirm information and avoid anecdotal evidence or unverified claims.
  • Citing Your Sources: Clearly cite sources using footnotes, endnotes, or inline links. Provide enough information for readers (and AI models) to easily locate and verify the original source.
  • Using Reputable Sources: Prioritize primary sources such as original research papers, government reports, and official statistics. Avoid biased or unreliable sources.
  • Maintaining Transparency: Be transparent about sources and methods. Explain how you arrived at conclusions and acknowledge any data limitations.

Making content scannable, fact-based, and highly structured pre-packages it for AI consumption. This increases the likelihood that your site will be chosen as a trusted source for an answer.

This framework changes the job from writing articles to architecting citable knowledge. This is the new content strategy. Embrace this shift and position your brand for success in AI search.

Here’s a table summarizing the key benefits of prioritizing factual accuracy and clear sourcing:

Benefit Description
Enhanced Trustworthiness Builds trust with both AI models and human readers.
Improved Credibility Establishes your brand as a reliable source of information.
Increased Visibility Increases the likelihood of your content being featured in AI-generated answers.
Reduced Risk of Misinformation Helps prevent the spread of inaccurate or misleading information.

Making Your Site Technically Sound for AI Crawlers

Excellent content is only a start. If an AI crawler struggles to understand and trust your website’s technical foundation, your insights may never appear in an answer. Like Google, AI models require clear signposts to explore your site, confirm your information, and confidently cite you.

Here, we look beyond the words to the code and structure holding everything together. Prepare your website’s resume for a detail-oriented AI recruiter—every aspect must be correct. A technically sound website is vital for AEO, ensuring AI crawlers can efficiently access, interpret, and validate your content.

Consider these key aspects of technical AEO:

  • Site Speed: AI crawlers must quickly access and load your pages. Speed up your site by minimizing HTTP requests, compressing images, and using browser caching.
  • Mobile-Friendliness: Ensure your website is mobile-friendly and responsive. AI crawlers must access and interpret your content on all devices.
  • Clear Site Architecture: Organize your website with a clear, logical structure. Use a defined navigation menu and internal linking to help AI crawlers easily find and understand your content.
  • XML Sitemap: Submit an XML sitemap to help AI crawlers discover and index all your website’s pages.
  • Robots.txt: Use a robots.txt file to control which parts of your website AI crawlers can access. This prevents crawlers from accessing sensitive or duplicate content.
  • Structured Data Markup: Implement schema markup to give AI models context about your content. This helps them understand the purpose and meaning, increasing the chance of it appearing in AI-generated answers.

By addressing these technical aspects, you can improve your website’s AI-friendliness and increase its chances of ranking in ChatGPT answers and other AI-powered search results. This establishes your brand as a trusted information source in AI-driven search.

Imagine your website as a library. A well-organized library with clear signage and a helpful librarian (your site structure and schema markup) makes it easy for visitors (AI crawlers) to find information. A disorganized library will frustrate visitors, making it difficult to locate resources.

The following section covers specific technical strategies for preparing your website for AI crawlers, including schema markup and other techniques.

Use Schema Markup

Schema markup translates human text. It’s structured data that converts ambiguous content into a machine-readable format. Instead of forcing an AI to guess, schema states directly: “This is a question,” “This is the answer,” or “This is the author’s name.” Consider it labels for the important elements on your website. This makes it easy for AI to grasp the context and purpose of each piece.

Many frequently cited sources inside ChatGPT use schema extensively. It gives the LLM the context it requires to pull your information accurately. By implementing schema markup, you offer AI models a clear roadmap to understand your content. This significantly increases the chance of it appearing in AI-generated answers.

Schema Markup for AEO

Types of Schema Markup for AEO

Several kinds of schema markup can help refine your content for AI answer engines. Here are some useful ones:

Implementing Schema Markup

You can implement schema markup on your website in a few ways.

  1. Manual Implementation: Add schema markup directly to your website’s HTML. This method requires technical skills but offers the most control.
  2. Using a Plugin: WordPress plugins simplify adding schema markup without coding.
  3. Using a Schema Markup Generator: Online generators create the markup code, which you then paste into your website’s HTML.

Schema markup improves how AI understands your website, increasing the likelihood of ranking in AI-powered search results. This helps establish your brand as a reliable source of information.

Schema markup alone isn’t a guarantee. Quality content remains vital for AEO. Combining excellent content with effective schema markup boosts your chances of ranking in AI answers and reaching your AEO targets.

How AI Chooses Answers

How AI Selects Information

When you ask a question of an AI like ChatGPT, realize it doesn’t search the internet live like Google. Instead, it uses a fixed set of information it learned during training. This set includes a large collection of text from books, articles, websites, forums, and other public sources.

The content an AI includes in its response depends on a few things:

If your content is clear, direct, and well-structured, it’s more likely to appear in an AI’s response. Therefore, optimize your content for AI consumption, making sure it meets the standards AI models use to select and show information.

AI Learning and Information Use

AI tools like ChatGPT are trained using a huge collection of public text. This includes content from places like Wikipedia, news sites, blogs, and books. The training happens over a set period, so each model version only knows what was available up to a certain date.

Some newer models can browse and get current information. But usually, answers come from what the AI already learned. Because of this, your evergreen content is valuable. If it’s clear and helpful, it could be referenced repeatedly, even years later.

How AI Finds Answers

When someone asks a question, the AI doesn’t look for exact keywords. Instead, it seeks content with a similar meaning. The system converts both the question and the available content into mathematical representations called embeddings. These embeddings help the AI find the closest match based on context, not just specific words.

Therefore, clarity and familiar language are key. Vague phrasing, inconsistent formatting, or specialized jargon can obscure your content’s meaning for the AI.

A clean structure, direct language, and consistent terminology improve the chances that AI will identify your content as a relevant and helpful answer.

How ChatGPT Learns and Finds Information

AI tools like ChatGPT are trained using a vast collection of public text. This includes Wikipedia entries, news reports, blog posts, and books. The training covers a defined period, so each model version’s knowledge is limited to data available up to a specific cutoff date.

Some recent models include browsing capabilities, allowing them to access up-to-date information. However, most responses draw from previously learned material. Therefore, timeless content is valuable. Clear and useful information has long-term potential to be referenced repeatedly.

How AI Finds Answers

When someone asks a question, the AI doesn’t look for exact keywords. Instead, it seeks content with similar meaning. The system converts both the question and the available content into mathematical representations called embeddings. These embeddings allow the AI to find the closest match based on context, not just specific words.

Thus, clarity and familiar language are key. Vague phrasing, inconsistent formatting, or specialized jargon can obscure your content’s meaning for the AI.

Clear structure, direct language, and consistent terminology improve the chances that AI will select your content as a relevant answer.

Optimizing Content for AI-Powered Search

Instead of only thinking about standard SEO practices like keywords or backlinks, succeeding with ChatGPT and similar AI answer engines means changing how you see content creation. The secret is to emphasize clarity, structure, and how well your content matches the standards AI uses to create responses. The more your content follows these guidelines, the more likely it will appear in an AI-generated answer.

Consider these three processes:

Generative Engine Optimization (GEO)

GEO involves ensuring AI tools can easily cite your content. This is most effective when your writing is clear and easily connected to many related questions.

Use language that plainly explains ideas. Structure information logically. Give enough background so the AI understands your subject. Focus on in-depth knowledge so the AI views your page as reliable.

GEO includes these elements:

Answer Engine Optimization

Answer Engine Optimization (AEO) aims to have your content appear directly as an answer. This often occurs when the material uses a question-and-answer format. It also happens when it clearly addresses a common question briefly and directly.

Have you ever noticed a featured snippet in Google that answers a question in a single paragraph or list? That illustrates the structure AEO seeks. The purpose is to simplify AI detection and extraction of your content. The content should already resemble an answer.

AEO involves these key elements:

Artificial Intelligence Optimization

Artificial Intelligence Optimization (AIO) considers how AI systems process and recall your content. This includes writing efficiency and terminological consistency.

Clarity and consistency improve AI retrieval and application. AIO confirms that your content is visible, understandable, and reusable across different searches.

AIO includes these key elements:

Concentrate on these processes to produce engaging, informative content suited for AI answer engines. This enhances your odds of ranking in ChatGPT answers. It also positions your brand as a reliable information source within AI-driven search.

Generative Engine Optimization (GEO)

Generative Engine Optimization (GEO) means creating content that AI tools can easily cite. Your website becomes a source AI models use when answering questions. The key is clear, logical, and contextual writing, so AI understands and uses your insights.

Consider GEO as readying your content for a smart research assistant. Make it simple for the assistant to locate needed details, grasp its meaning, and correctly add it to their output. This demands a content strategy emphasizing clarity, accuracy, and accessibility.

Key Principles of Generative Engine Optimization (GEO)

Following these principles helps you create informative content optimized for AI answer engines. This boosts your chances of ranking in ChatGPT answers. It also establishes your brand as a trusted information source in AI search.

Here’s a table summarizing GEO elements:

Element Description
Semantic Clarity Use precise language and avoid ambiguity.
Logical Structure Organize your content in a clear and coherent manner.
Contextual Richness Provide sufficient context for AI to understand the subject matter.
Comprehensive Coverage Aim to provide a thorough and comprehensive overview of your topic.
Interlinking Strategically link to other relevant pages on your website.

Answer Engine Optimization (AEO)

Answer Engine Optimization (AEO)

Answer Engine Optimization (AEO) aims for your content to be directly incorporated into an AI’s response. The focus is on making content clear, concise, and well-structured. AI models should easily extract and present it as a complete answer to a user’s question. Think of it as providing ready-made answers that AI can use.

This works well when your content uses a question-and-answer (Q&A) format. It also applies when content clearly answers a common question in a short way. The goal is to make it simple for the AI to find and use your content. Structure your content like an answer. Anticipate the questions your audience asks. Provide clear, short, and reliable answers.

Characteristics of AEO-Optimized Content

Here are some things that AEO-optimized content should have:

Consider these points to implement AEO effectively:

  1. Identify Common Questions: Research the questions your audience asks about your topic. Use keyword research tools. Analyze what your competitors write. Check online forums and social media groups to find common questions.
  2. Create Dedicated FAQ Pages: Develop FAQ pages that answer common questions about your products, services, or industry.
  3. Structure Your Content as Q&A: Present your content in a question-and-answer format. Use clear headings and subheadings to separate each question and answer.
  4. Optimize for Featured Snippets: Structure your answers like Google’s featured snippets. Provide a short, informative answer that can be easily extracted and shown in search results.
  5. Use Schema Markup: Use FAQPage schema markup. This gives AI models more information about your content. It helps them understand the purpose of your content, which makes it more likely to be used in AI-generated answers.

AEO helps you create content that is informative and engaging. It also makes your content ready for AI answer engines. This improves your chances of ranking in ChatGPT answers. It also establishes your brand as a reliable source of information in AI search.

The table below summarizes the key elements of AEO:

Element Description
Q&A Format Structure your content around answering specific questions.
Concise Answers Keep your answers short and to the point.
Featured Snippet Optimization Aim for the structure and format of Google’s featured snippets.
Clear and Concise Language Use simple language and avoid complex sentence structures.
Authoritative and Trustworthy Cite reputable sources and showcase your expertise to establish credibility.

Artificial Intelligence Optimization (AIO)

Artificial Intelligence Optimization (AIO) focuses on how AI systems process, understand, and recall your content. It considers factors like writing style and terminology. The goal is to make content visible, understandable, and reusable across different queries.</ AIO makes your content "AI-friendly," allowing AI models to efficiently access, process, and use your information.

Consider AIO as optimizing your content for long-term storage in an AI’s memory. You want to make it easy for the AI to remember and recall your content when needed, regardless of the query. This demands a strategic approach to content creation, emphasizing clarity and consistency.

Key Principles for AI Answer Engine Optimization

Following these principles helps you create content that is informative, engaging, and optimized for AI answer engines. Doing so improves your chances of ranking in ChatGPT answers. It also establishes your brand as a trusted source of information in AI-driven search.

Here’s a table summarizing the key elements of AIO:

Element Description
Efficient Writing Use clear, concise, and direct language.
Terminological Consistency Maintain consistent use of terminology throughout your content.
Structural Clarity Organize your content in a logical and hierarchical manner.
Contextual Relevance Provide sufficient context for AI to understand the meaning and relevance of your content.
Factual Accuracy Ensure that all information presented in your content is accurate and verifiable.

Content Optimization Tactics for ChatGPT Ranking

Optimizing Content for AI Answer Engines

Content intended for AI-generated answers should be easily found, understood, and reused by the system. The following guidelines align with how AI processes and retrieves information. Following them increases the likelihood of your content appearing in a response. Katteb.com’s AI writing tools are built to help implement these strategies and increase your visibility in AI-driven search.

Consider it preparing your content for a judge. Present your information in a way that’s informative, engaging, and aligned with the AI’s criteria for selection and citation. This demands a strategic approach to content creation, emphasizing clarity, structure, and relevance.

Ranking in ChatGPT: Key Guidelines

Structured data, like FAQ or Q&A schema, also helps AI tools identify ready-to-use content. Katteb.com can help implement schema markup, further improving the AI-friendliness of your content.

Consistently implementing these guidelines can improve the AI-friendliness of your content. It also increases the chances of ranking in ChatGPT answers and other AI-powered search results. This helps establish your brand as a trusted and reliable information source in AI-driven search.

Format Content for AI Parsing

Straightforward formatting significantly improves content optimization for AI answer engines like ChatGPT. Structure information for easy understanding by both people and AI. Use headings and bullet points to create a hierarchy that AI can easily process.

Consider this a well-organized table of contents. Breaking down content into logical sections helps AI pinpoint main ideas and extract key details. This boosts the chances of your content appearing in AI-generated responses.

Formatting Content for AI Parsing

Beyond basic formatting, structured data helps optimize content for AI answer engines. Structured data offers a standardized format for page information and content classification. Google uses it to interpret page content and gather general web information.

Schema markup is especially useful for AEO. This structured data provides details about your content’s meaning and purpose. Implementing schema markup clarifies context for AI models, improving information extraction accuracy.

Schema Markup for AI Answer Engines

Combining effective formatting with structured data greatly improves your content’s AI-friendliness. It also boosts your chances of ranking in ChatGPT answers and other AI-driven search results. This establishes your brand as a credible information source in AI-enhanced search.

Optimize with Question-Based Headings

Organizing content around questions your audience asks helps optimize for AI answer engines. A heading like “What is Generative Engine Optimization?” signals that the section answers a specific query. This directness helps AI models identify and extract relevant information. Your content is then more likely to appear in AI-generated answers.

Consider it a roadmap for the AI, guiding it to the answers it needs. Framing content as questions and answers makes it simple for AI models to grasp each section’s purpose.

Using Question-Based Headings

Here’s an example of how to use question-based headings:

What is Answer Engine Optimization (AEO)?

Answer Engine Optimization (AEO) means refining your content for AI answer engines like ChatGPT. It involves structuring your content, building authority, and ensuring factual accuracy to improve your chances of ranking in AI-powered search results.

AEO differs from traditional SEO because it focuses on becoming a trusted source for AI models, not just ranking high on search engine results pages (SERPs). This demands greater clarity, accuracy, and structure.

How Does AEO Differ from Traditional SEO?

Traditional SEO aims to rank high on search engine results pages (SERPs). AEO aims to become a trusted source for AI models. AEO places more emphasis on clarity, accuracy, and structure.

Traditional SEO optimizes your website for search engines like Google. This includes using keywords, building backlinks, and refining your website’s technical aspects. AEO focuses on creating content easily understood and trusted by AI models.

Consistently using question-based headings and providing clear, direct answers improves your content’s AI-friendliness. This increases its chances of ranking in ChatGPT answers and other AI-powered search results. You can establish your brand as a trusted information source in AI-driven search.

Offer Clear, Expert Content

Provide Clear, Expert Content

Artificial intelligence is getting better at judging content quality and trustworthiness. To rank well in ChatGPT answers, your content needs to be informative and show real expertise. You don’t have to be overly formal, but you should be accurate, detailed, and show you know your subject. Present your knowledge so readers and AI trust what you say.

What does it mean to offer clear, expert content?

For example, instead of just saying “SEO is important,” explain why it matters, how it functions, and what the advantages are. Provide specific examples of how SEO can bring more visitors, leads, and sales to a website. Use reliable sources to support your statements and demonstrate your expertise.

If you consistently offer clear, expert content, you boost your chances of ranking high in ChatGPT answers. You also build your brand as a source of reliable information in AI-driven search. AI models favor content that is informative, accurate, well-sourced, and written by someone who knows the topic well.

Here’s a table summarizing the key elements of clear, expert content:

Element Description
Accuracy Ensure that all information is accurate and verifiable.
Thoroughness Demonstrate a comprehensive understanding of the topic.
Clarity Use clear and concise language that is easy to understand.
Expertise Showcase your knowledge and experience.
Reputable Sources Cite credible sources to support your claims.
Relevant Experience Share your own experiences and insights.

Clarity and Efficiency in Content

Clarity and Efficiency in AI-Driven Search

In the age of AI-powered search, clarity and efficiency are paramount. AI models favor content that is easy to understand. This allows them to quickly extract relevant information and provide accurate answers. To make your content work well with ChatGPT and other AI answer engines, write clearly and concisely. Avoid unnecessary jargon, repetition, and overly complex sentence structures.

Think of communicating with a smart, busy person. You must get your point across quickly and effectively. Don’t waste their time or confuse them with unnecessary details. This requires a strategic approach to writing, focusing on precision, simplicity, and directness.

Principles of Clear, Efficient Writing

Here are some key principles to follow:

Here’s an example of how to improve clarity:

Instead of writing: “The use of search engine optimization techniques can greatly affect a website’s overall visibility,” write: “SEO improves website visibility.”

By focusing on clarity and efficiency, you improve how AI understands your content. This increases the chances of ranking in ChatGPT answers and other AI-powered search results. AI models favor content that is easy to understand, so make your writing clear and concise.

The table below summarizes the key elements of clarity and efficiency.

Element Description
Simple Language Avoid jargon and technical terms.
Short Sentences Aim for an average sentence length of 20 words or less.
Avoid Repetition Don’t repeat the same idea in different ways.
Active Voice Use active voice instead of passive voice.
Strong Verbs Use strong verbs to add power and clarity.
Cut Unnecessary Words Eliminate any words that don’t add value.

Use Familiar and Consistent Language

The language you use is key to optimizing content for AI answer engines. Prioritize familiar and consistent terminology. This ensures your message resonates with readers and the AI models that interpret your information.

Content that relies on internal jargon, clever phrasing, or brand-specific terms can be difficult for AI to decipher. This makes it harder to accurately represent your content in its responses.

Think of it as speaking a common language that everyone, including AI, understands. Standard, well-understood language increases the chance of your content aligning with a broader range of queries. It also makes it more likely to be featured in AI-generated answers.

This approach improves your content’s accessibility and relevance. That makes it more valuable to both humans and AI models.

Key Principles for Using Clear and Consistent Language

Here’s an example of clear, consistent language:

Instead of: “Our proprietary synergy engine leverages bleeding-edge methodologies to deliver unparalleled ROI,” try: “Our marketing system uses advanced techniques to increase profits.”

Using clear and consistent language makes your content more AI-friendly. It also increases the chance that it will rank in ChatGPT answers and other AI-powered search results. AI prioritizes content that is easy to understand, so ensure your language is clear, concise, and widely recognized.

This table summarizes the key elements of clear and consistent language:

Element Description
Avoid Jargon Don’t use industry-specific terms.
Use Standard Terminology Stick to commonly accepted terms and phrases.
Maintain Consistency Use the same terms consistently throughout your content.
Avoid Clever Phrasing Opt for clear and direct language.
Minimize Brand-Specific Terms Limit the use of brand-specific terms and acronyms.

Use a Conversational Tone

Write Conversationally for AI

The way you write is as important as the information you share. AI tools learn from natural language. Content that reads like a real person wrote it tends to do well. Aim for a style that resembles how people talk, especially when you’re clarifying tough ideas or answering common questions. Think of it as a relaxed, helpful chat with your audience, not a formal presentation.

When your writing echoes how someone would ask a question or explain an answer, it becomes easier for both people and AI to grasp. This makes it more likely that your content will be understood, believed, and used in AI responses. The trick is to be both informative and approachable, creating content that is useful and interesting.

How to Achieve a Conversational Tone

Here’s an example of a conversational tone:

Instead of: “It is imperative that you optimize your website for mobile devices,” try: “Make sure your website looks good on phones. Seriously, it’s important!”

Writing conversationally can make your content more appealing to AI and improve its chances of appearing in ChatGPT answers and other AI search results. AI learns from natural language, so the more human your writing, the better it will perform.

Here’s a summary of what makes writing conversational:

Element Description
Use Contractions Use contractions to sound more like natural speech.
Ask Questions Get the reader involved and thinking.
Use “You” and “I” Connect with the audience personally.
Tell Stories Show your points and make the content more interesting.
Use Humor (When Appropriate) Add some fun to make the content memorable.
Write Like You Talk Sound like a real conversation.

Using Katteb AI Writer for AEO

Answer Engine Optimization (AEO) is now vital for online visibility. Content creators require tools to simplify AEO and ensure their content performs well in AI answer engines, standard search results, and Google AI Overviews. AI writing tools are proving invaluable.

Katteb AI writer helps produce strong, SEO-ready articles for people and AI. Katteb AI uses artificial intelligence to generate content that is informative, interesting, structured, accurate, and authoritative. This makes it more likely to rank in AI-driven search results.

Katteb AI Features for AEO

These features can help you create content optimized for both search engines and AI answer engines. This will increase your visibility, attract more traffic, and establish your brand as a trusted source.

Here’s a table showing how Katteb AI aligns with AEO principles:

Katteb AI Feature AEO Principle Benefit
Structured Content Generation Format Content for Easy Parsing Improves AI understanding and extraction of key information.
Factual Accuracy and Sourcing Prioritize Factual Accuracy and Clear Sourcing Builds trust and credibility with AI models.
Question-Answering Optimization Use Clear Question-Based Headings Increases the likelihood of being featured in AI-generated answers.
Readability Enhancement Focus on Clarity and Efficiency Makes content more accessible and engaging for both humans and AI.
Entity Optimization Provide Clear, Expert Content Enhances the contextual relevance and semantic understanding of the content.

Entity-Based SEO with Katteb for AI Overviews

Katteb’s entity-based SEO is designed to make content readable and understood by AI models. Katteb focuses on entities rather than just keywords. This helps create content that resonates with how AI processes information.

Here’s how Katteb’s entity-based SEO works for AI Overviews:

Katteb’s entity-based SEO helps you create content that AI understands. By focusing on entities, you create content that is optimized for AI Overviews. It also becomes more engaging and informative for your audience.

Real-Time Competitor Analysis

Understanding the competitive landscape is key to creating content that ranks well in ChatGPT answers. Katteb provides real-time competitor analysis. Users can dissect top-ranking content and spot winning strategies. This helps ensure your articles are thorough and competitive. They address the same topics and entities that AI models value.

With Katteb’s competitor analysis, you can quickly identify:

By using Katteb’s real-time competitor analysis, you can gain an edge in AI-driven search. The feature lets you create content that is informative and engaging. It also helps you strategically target AI answer engines. This increases your chances of ranking in ChatGPT answers. It also establishes your brand as a trusted source.

Brand Voice Cloning for Authentic Content

A consistent brand voice builds trust and recognition. It’s about more than words. It reflects the personality and values in your content. This consistent voice helps establish a recognizable presence that AI search engines can identify and recommend.

Katteb understands this. That’s why it offers a brand voice cloning feature. This tool helps ensure that every article sounds like you. It maintains consistency and builds trust. It analyzes your existing content to learn your writing style, tone, and vocabulary. Then, it applies that style to new content generated by the AI.

Here’s how Katteb’s brand voice cloning feature helps you succeed in AEO:

With Katteb’s brand voice cloning feature, you can ensure that your content reflects your personality and values. This helps you build a strong brand identity, improve AI understanding, and boost audience engagement. It also increases your authority in AI-driven search.

This feature ensures your content resonates with your audience. It aligns with your brand identity. This fosters stronger connections and greater brand recognition.

Strengthening E-E-A-T with Katteb AI

Strong E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) is key for high rankings in standard search results and AI answer engines. Google and other platforms favor content showing these qualities, which signal credibility to users. Katteb AI helps build E-E-A-T by automatically adding elements that boost trust.

The platform does more than create content. It integrates features that raise the credibility and value of articles. These improvements are made to attract readers and AI algorithms, so your content is seen as a trusted source.

Citing Patents and Experts

When relevant, Katteb AI can automatically identify and cite patents related to your topic. Patent citations signal innovation and technical expertise. They demonstrate your content is grounded in established scientific or technological principles. These citations add authority and credibility, qualities valued by search engines and AI models.

Here’s why automatic patent citations are beneficial:

Incorporating quotes from recognized experts offers another method to build Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T). Katteb AI can help identify relevant experts and suggest quotes to strengthen your content. These quotes offer insights and perspectives, showing your content is informed by the knowledge of leading professionals.

Here’s how expert quotes contribute to E-E-A-T:

Establishing Trust with Authoritative Sources and Patent Citations

Citing respected sources builds trust in your content. Katteb AI can locate and cite reliable sources like academic journals, government reports, and industry publications. These citations support your statements and prove your content relies on dependable information.

Here’s why source citations matter:

Katteb AI enhances trust by automatically adding patent citations, expert quotes, and other sources. These trust signals improve rankings in standard search and AI-driven results. The platform helps you create content that search engines and AI prefer, improving your brand’s visibility.

Katteb AI also proactively boosts trust by finding and citing relevant patents. This feature works well for pieces about technical innovations, scientific breakthroughs, or engineering progress. By adding patent citations, Katteb offers proof and strengthens your arguments.

Here’s how the automatic patent citation feature functions:

By automatically including patent citations, Katteb helps establish your content as a reliable information source. This is especially helpful for AEO, since AI prioritizes verifiable content supported by solid evidence. When AI sees patent-backed content, it’s more likely to trust and cite it.

For example, instead of saying “a new solar cell is very efficient,” Katteb could add a citation to the relevant patent, such as “(U.S. Patent No. 12,345,678).” This provides proof of the technology and its performance.

This automatic patent citation saves time and effort. You don’t have to manually find and cite patents. Katteb handles it, ensuring your content is accurate, credible, and ready for AI answer engines.

Incorporate Expert Quotes

Katteb AI understands that expert opinions boost content credibility. Including quotes from respected figures adds insights and validation. Katteb offers tools to find relevant experts and weave their words into your writing, strengthening its trustworthiness.

Katteb assists with adding expert quotes through:

Adding expert quotes to your articles brings several advantages:

When choosing expert quotes, select individuals widely recognized in their field. Look for experts with a proven record of insightful commentary. Careful selection enhances your content’s credibility and impact.

Cite Authoritative Sources

Misinformation spreads quickly. Therefore, backing up your content with credible evidence is vital. AI models and human readers value content supported by verifiable data. Katteb AI helps you develop trustworthy content with strong sources.

The platform integrates citations to reliable sources. This ensures your claims are supported. This feature boosts your content’s credibility. It also saves time on research and verification.

Here’s how Katteb AI helps you cite sources:

Katteb’s automatic citations offer several advantages:

When using Katteb’s citation feature, ensure your sources are authoritative and relevant. Look for respected sources like academic journals and government reports. By selecting sources carefully and using Katteb, you can create informative and trustworthy articles.

Content for People, Search, and AI

Crafting Content for People, Search, and AI

AI-generated search is changing how people find and trust information. Our content strategy must evolve. Success depends on creating material that serves readers, search engines, and AI models. A complete method that emphasizes clarity, structure, and precise language is essential.

To prepare your content for AI answer engines, consider these actions:

These actions will help you create informative and engaging content that is also optimized for AI answer engines. You’ll increase visibility, attract traffic, and establish your brand as a trusted information source in AI-powered search.

The content strategy of the future involves creating material that speaks to people and machines. By emphasizing clarity, structure, and precise language, you can keep your content visible, relevant, and useful. Adapt your approach to the changing search environment, and you’ll set your brand up for lasting success in the AI-driven environment.

References

  1. llmrefs.com › blog › how to rank in chatgpt
  2. astute.co › tips to appear in chatgpt answers

About Ahmed Ezat

Ahmed Ezat is the founder behind Katteb, an AI writing and SEO platform built to help businesses create fact-checked, search-ready content that ranks in both traditional search and AI-powered results. With more than a decade of hands-on experience in SEO, SaaS, and digital marketing, Ahmed has launched and scaled multiple AI products serving hundreds of thousands of users across the MENA region and globally.

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