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Saturday, 08 July 2023

Threads vs Twitter: The Whole Story


I. Introduction

Threads, the new app launched by meta, the company behind Facebook and Instagram, has been making waves in the social media world as a potential competitor to Twitter. This unexpected development has sparked fascination and excitement among users, as Threads promises to tackle some of the frustrations and concerns that have been growing on Twitter in recent months.

The emergence of Threads as a potential competitor to Twitter

The launch of Threads has garnered attention due to its unique features and the buzz around it. Despite being a new platform, Threads has managed to generate significant engagement even for accounts with relatively small followings. This outperformance relative to Twitter, a well-established social media giant, has caught the attention of users and content creators alike.

The timing of Threads’ release is key to its success. Many Twitter users have expressed dissatisfaction with the platform, citing increased ad frequency, bot accounts, limitations on viewing tweets, and the pay-to-verify system as reasons for their disillusionment. In response, Threads aims to position itself as the antithesis of these issues, offering a more user-friendly and inclusive environment.

Overview of the current state of Twitter

Twitter’s recent changes have caused some users to feel alienated and disconnected from the platform they once enjoyed. The increased ad frequency, with ads appearing every few posts, has disrupted the user experience. The presence of numerous bot accounts and inappropriate content that often goes unnoticed has left many users frustrated and disenchanted. Additionally, Twitter’s introduction of a pay-to-verify system, limited tweet views, and other restrictions have fostered a sense of exclusion among its user base.

These challenges have left a void in the social media landscape, which Threads aims to fill. Meta has made a conscious effort to differentiate Threads from Twitter by avoiding ads from its initial launch and deferring monetization until it reaches one billion users. Additionally, the requirement for users to have an Instagram account to register has helped minimize bot activity and enhance the overall quality of the Threads community.

Click here to learn more about the history of Twitter and its current challenges.


II. Background of Threads and Meta

What is Threads and how does it differ from Twitter?

Threads is a new social media app launched by Meta, the company formerly known as Facebook. It aims to compete with Twitter by providing users with a fresh and more user-friendly platform. While both Threads and Twitter are social media apps, there are several key differences that set them apart:

  1. Purpose: Twitter is primarily known as a platform for sharing thoughts, opinions, news, and engaging in discussions. Threads, on the other hand, focuses on providing a more intimate and personalized social experience, with emphasis on strong connections between users.
  2. Design: Threads has a clean and streamlined design, resembling a combination of Twitter and Instagram. It offers a news feed that combines posts from both friends and non-friends, making it easier to discover new content. Twitter, on the other hand, has a chronological timeline and focuses more on public conversations.
  3. Monetization: Threads currently has zero ads and Meta has announced that they are not planning to monetize the app until it reaches a billion users. This is in contrast to Twitter, which has increased the number of ads displayed on the platform in recent years.

The relationship between Threads and Meta (formerly Facebook)

Threads is developed and owned by Meta, the parent company of Facebook. The company underwent a rebranding in 2021 and changed its name from Facebook to Meta to reflect its expanded focus on building a metaverse, a virtual reality-based collective space. Threads is one of the key products Meta has introduced as part of its new direction.

The launch of Threads is seen as Meta’s attempt to compete with Twitter and attract users who are dissatisfied with the current state of the platform. Meta has positioned Threads as a fresh start, free from the issues facing Twitter, such as excessive ads, bot accounts, and limited engagement. With a strong emphasis on user experience and privacy, Meta aims to capture the attention and loyalty of social media users looking for a more positive and engaging platform.


III. Features and Functionality of Threads

A closer look at the features and functionality of Threads

Threads, the new app by Meta, aims to provide users with a fresh and engaging social media experience. While it draws inspiration from Twitter, Threads introduces several unique features and improvements that set it apart from its predecessor. Here’s a closer look at some of the key features and functionalities of Threads:

1. News Feed: Threads offers a combination of posts from users you follow and suggested content, creating a personalized news feed that keeps you updated on the latest trends and news.

2. Automatic Following: One of the standout features of Threads is its automatic following functionality. When you register for the app, all your Instagram followers are automatically added to your Threads account, providing an instant built-in audience and fostering a sense of community.

3. Zero Ads: Threads differentiates itself by launching with zero ads. This approach ensures a clutter-free and immersive user experience, allowing users to focus on the content they enjoy without interruptions.

How Threads addresses some of the challenges faced by Twitter

Threads aims to address some of the challenges and criticisms faced by Twitter by offering a more user-friendly and streamlined platform. Here’s how Threads tackles some of these issues:

1. Reduced Bot Activity: By requiring users to have an existing Instagram account before registering for Threads, Meta has significantly reduced the level of bot activity on the platform. This helps create a more authentic and engaging environment for users.

2. Improved Verification Process: Unlike Twitter, Threads does not charge users for verification. Instead, verification carries over from their Instagram account, providing a seamless and cost-effective verification process.

3. Enhanced Privacy: Threads places a strong emphasis on user privacy and data sharing. While it is currently not available in the European Union due to data sharing policies, Meta is actively working to comply with these regulations and ensure a safe and secure


IV. User Experience and Engagement

Comparing the user experience of Threads and Twitter

When it comes to user experience, Threads and Twitter offer distinct features and interfaces. Here is a comparison of the two platforms:


  • Threads is designed to provide a fresh start and a more personalized experience compared to Twitter.
  • With its clean and simple interface, Threads aims to make navigation easy and intuitive.
  • The app allows users to view their news feed, search for new people to follow, write threads, and access notifications.
  • However, Threads currently lacks certain features that are important for a platform like Twitter, such as trending topics. This limits its ability to provide real-time news updates and discussions as Twitter does.
  • The engagement buttons, like the ability to like posts, are located on one side of the screen, making it easy for users to interact with content.


  • Twitter has been known for its news-first approach, providing users with real-time updates and discussions on a wide range of topics.
  • The platform has a more crowded interface compared to Threads, with ads and trending topics prominently featured.
  • Twitter allows users to view their news feed, search for new people to follow, and engage in discussions through tweets, likes, replies, and retweets.
  • The platform offers a customizable experience, allowing users to personalize their profiles and use hashtags to participate in conversations.

The level of engagement and activity on Threads

With the excitement surrounding Threads, the app has seen a significant level of engagement and activity. Some key points to consider are:

  • The launch of Threads brought a surge of users and excitement, with many users finding more engagement on Threads compared to their Twitter accounts.
  • The absence of ads and reduced bot activity on Threads has contributed to a more authentic and enjoyable user experience, enticing creators to post unique content.
  • Users have been attracted to the platform due to its ranking system, assigning users a number based on registration speed, which creates a sense of urgency and fear of missing out.
  • The integration with Instagram, where followers are automatically added, further enhances the engagement and camaraderie among users.
  • Despite its promising start, Threads still has room for improvement, with the need for additional features and compliance with data sharing policies for EU users.

Overall, Threads has the potential to challenge Twitter’s dominance in the social media landscape, providing a refreshing alternative with a focus on user experience and engagement.


V. Privacy and Data Concerns

The data sharing policies of Threads and Meta

One of the main concerns surrounding social media platforms is data privacy and the handling of user information. Both Threads and Meta (formerly known as Facebook) have faced scrutiny in this area. Here is a breakdown of their data sharing policies:


  • Threads is a product of Meta, the parent company of Facebook and Instagram, which means it operates under similar data sharing policies as its parent company.
  • Threads requires users to have an Instagram account and links the Threads account to their existing Instagram profile.
  • The data shared on Threads is governed by Meta’s data privacy policies, which govern the use of personal information and how it is shared with third parties.


  • Meta has faced controversies regarding data privacy and handling of user information in the past.
  • The company has made efforts to improve its data privacy practices and has established policies to protect user information.
  • However, concerns remain about the extent of data collection and sharing practices on the platform.

User perception and concerns regarding data privacy

User perception and concerns about data privacy can significantly impact the adoption and success of a social media platform. Here are some common concerns raised by users:

1. Data Collection: Users are worried about the amount and type of data collected by social media platforms, including personal information, browsing habits, and location data.

2. Data Sharing: Users are concerned about how their data is shared with third parties, advertisers, and other companies.

3. Targeted Advertising: The use of personal data for targeted advertising purposes raises concerns about privacy and the potential for manipulation.

4. Security Breaches: High-profile security breaches have eroded user trust in social media platforms and their ability to protect user information.

It is essential for platforms like Threads and Meta to address these concerns and implement transparent data privacy policies to regain user trust and ensure the protection of user information.


VI. Monopoly and Market Competition

The potential impact of Threads on Twitter’s market dominance

The launch of Threads, the new social media app by Meta, has sparked discussions about the potential impact it might have on Twitter’s market dominance. As mentioned earlier, Threads offers a fresh alternative to Twitter, addressing some of the issues users have been facing on the platform. With its user-friendly interface, zero ads, and seamless integration with Instagram, Threads has quickly gained popularity among social media users.

The rise of Threads raises questions about the future of Twitter and whether it will face stiff competition from this new entrant. While Threads is still in its early stages, its initial success and positive reception from users suggest that it has the potential to challenge Twitter’s market dominance. Here are a few factors to consider:

  1. Engagement and User Experience: Threads has managed to create a more engaging and enjoyable user experience compared to Twitter. The absence of ads and the focus on personalized content have contributed to higher engagement levels, attracting users who are frustrated with Twitter’s current state.
  2. Innovation and Differentiation: Threads brings innovative features and a fresh perspective to the social media landscape. By combining elements from Twitter and Instagram, it offers a unique platform that appeals to a wide range of users. This differentiation could attract a significant portion of Twitter’s user base.

Exploring the implications of Meta owning multiple social media platforms

Meta’s ownership of multiple social media platforms, including Facebook, Instagram, and now Threads, has raised concerns about potential monopolistic practices. Critics argue that Meta’s dominance in the social media industry could limit competition, stifling innovation and leading to reduced consumer choice.

However, Meta has stated its commitment to healthy market competition. Mark Zuckerberg has announced that the company will not focus on monetization until Threads reaches a billion users, indicating that they are prioritizing growth and user experience over immediate profit.

It remains to be seen how Meta’s ownership of various social media platforms will unfold in the future. Government regulations and public sentiment toward big tech companies will play a crucial role in shaping the competitive landscape.

It’s an exciting time for social media enthusiasts as Threads challenges the status quo and presents a potential alternative to Twitter. The market competition between these platforms will likely drive continued innovation, ultimately benefiting users and shaping the future of social media.


VII. Future Outlook and Challenges

Predictions for the future of Threads and Twitter

Both Threads and Twitter have the potential to shape the future of social media, but their paths may diverge in the coming years.


With its strong start and innovative approach, Threads could become a significant player in the social media landscape. Some predictions for the future of Threads include:

  1. Increased user base: As more users discover the benefits of Threads, the app’s user base is likely to grow rapidly, potentially reaching billions of users globally.
  2. Monetization: Once Threads achieves a substantial user base, it is expected that meta will start exploring monetization strategies. This could include integrating advertisements or offering premium features to generate revenue.
  3. Enhanced features: As a V1 product, Threads has room for improvement and expansion. It is likely that future updates will introduce new features such as trending topics, enhanced profile customization options, and improved engagement metrics.


Twitter, as an established platform, will continue to evolve and adapt to maintain its relevance in the social media landscape. Some predictions for Twitter’s future include:

  1. Real-time news hub: Twitter’s strength lies in its ability to provide real-time updates and serve as a hub for breaking news. The platform is likely to continue emphasizing this aspect, cementing its position as a go-to source for live updates.
  2. Combatting challenges: Twitter will need to address issues such as spam accounts, misinformation, and user safety. Continued efforts to enhance security, improve content moderation, and combat harassment will be critical for Twitter’s future.
  3. Integration with other platforms: Twitter has a history of integrating with other platforms and services. Future partnerships and integrations could further enhance Twitter’s reach and user experience.

Potential challenges and obstacles for both platforms

While both Threads and Twitter have promising futures, they also face challenges that could impact their growth and success. Some potential challenges for both platforms include:

  1. Competition: The social media landscape is highly competitive, with numerous platforms vying for users’ attention. Threads and Twitter will need to consistently innovate and offer unique features to stay ahead of the competition.
  2. Data privacy concerns: With increased scrutiny on data privacy, both Threads and Twitter will need to prioritize user privacy and security. Adhering to evolving regulations and addressing data privacy concerns will be crucial for their long-term success.
  3. User retention and loyalty: Maintaining a loyal user base is essential for sustained growth. Both platforms will need to continuously engage users, address their evolving needs, and provide compelling reasons to stay active on their platforms.

In conclusion, the future looks promising for both Threads and Twitter. While Threads has the potential to disrupt the social media landscape, Twitter’s established position and focus on real-time news give it a unique advantage. However, challenges such as competition and data privacy concerns need to be carefully addressed for both platforms to thrive.


VIII. Conclusion

Summary of the key points discussed

In this article, we have discussed the emerging competition between Threads and Twitter. Threads, the new app from Meta (formerly Facebook), aims to offer users an alternative to Twitter by addressing some of the issues users have been experiencing on the platform. We highlighted some key points about Threads and compared them to Twitter:

  • Threads is launched without ads, offering a clean and uninterrupted user experience, while Twitter has increasingly included advertisements in user feeds.
  • Threads is linked to users’ Instagram accounts, reducing bot activity and providing a level of verification without additional costs.
  • The app offers features such as unlimited posts per day and automatic following of Instagram followers, making it easier to connect with existing audiences.
  • However, Threads lacks certain features that Twitter users have become accustomed to, such as trending topics and a strong focus on news.

Final thoughts on the Threads vs Twitter debate

The launch of Threads has sparked excitement among users who are looking for an alternative to Twitter. The app has gained popularity quickly due to its timing, offering a fresh start and an improved user experience. It is evident that Meta is making a strategic move to challenge Twitter’s dominance in the social media landscape.

While Threads has some advantages over Twitter, it is important to consider the potential drawbacks. The app still lacks certain features that make Twitter unique and beloved by its user base. Additionally, some users may hesitate to switch platforms after investing time and effort into building their Twitter followers.

Ultimately, the success of Threads will depend on whether it can address the concerns users have with Twitter while providing a compelling and unique user experience. Only time will tell if Threads will become a true contender in the social media space, but it is certainly an intriguing development to watch.

For more information on social media platforms, you can visit the relevant Wikipedia page

TLDR: Threads, a new app from Meta (formerly Facebook), is poised to become a potential competitor to Twitter. Users are drawn to its unique features and high engagement, with the app outperforming Twitter even for accounts with small followings. Threads aims to address user dissatisfaction with Twitter by offering a more user-friendly and inclusive environment, with zero ads and reduced bot activity. The app differs from Twitter in its purpose, design, and monetization approach. While Threads has seen initial success, it still faces challenges and must address data privacy concerns. The future of Threads and Twitter will depend on their ability to innovate, address user needs, and maintain user loyalty in a highly competitive social media landscape.

Ahmed Ezat

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