Clay alternative: ongoing GTM enrichment and workflow automation, now from your own browser agent
Clay lets teams enrich leads, track business signals and sync campaigns from a spreadsheet-like platform. With Katteb, you set your own GTM agent to do daily lead research, enrichment, push leads and signals to your CRM, and automate ongoing outreach and syncs, right from your own accounts, every day.
Clay or a Katteb goal, job by job
| The job | Clay | Your Katteb goal |
|---|---|---|
| Build and enrich prospect lists | Import leads into Clay’s web spreadsheets and enrich using up to 200+ data providers in a waterfall model. Results stored internally or sent via integrations. | Your agent goes to LinkedIn, company sites and public sources, researches, enriches and deduplicates your prospect lists, updating Google Sheets or CRM with findings daily. |
| Track job changes, news and intent signals | Clay pipelines monitor job/title changes, company news or social activity for signals, updating lists and triggering automations in-app. | Your agent checks for relevant signals on LinkedIn, news, X and company feeds, appends new events to your lead records, and flags leads for action in your CRM or sheet. |
| Automate personalized outreach | Clay builds flows that combine enrichment with your email sequencer or API: not a sending tool, but helps build personalized data for your outbound tools. | Your agent researches each contact and writes tailored opening lines and notes, logging them for your outreach (never mass-sending). Manual or integrated with your CRM or mail app. |
| Sync enriched leads across your stack | Native integrations with HubSpot, Salesforce, Airtable, data warehouses, and ad platforms. Bulk sync or API push. | Agent copies or updates leads to HubSpot, Salesforce, Pipedrive, Notion, Airtable, Google Sheets, or via your API, signed into your own authenticated accounts. |
| Create up-to-date audiences for ads | Calcified audience builder pushing lists to LinkedIn and Meta ad platforms from enriched/fresh data. | Agent filters Google Sheet or CRM for your criteria, compiles audience CSV, then uploads to your ad platform (Meta, LinkedIn, Google Ads). |
| Research custom data points (Claygent-style) | Claygent AI fetches custom answers from a web of sources (reviews, tech stack, firmographics) by reading public info and APIs. | Katteb agent browses public sites, news, and official pages to extract each requested data point, reviews for accuracy, and appends to your central list. |
| Integrate with many tools | Dozens of native integrations, API, webhooks. Limited to Clay's supported providers and internal data logic. | Connects to your own tools directly, using your access (OAuth/API): CRM, sheets, mail, ads, Slack and more. Expands as your agent’s skills grow. |
| Enterprise audit & governance | SOC2/ISO, RBAC, SSO, audit logs, dedicated CSM for large teams and regulated sectors. | Your agent acts only in your browser accounts; sign-in and actions always tracked; you manage access and pausing directly, no external SaaS holding your data. |
| Price | Clay starts free (limited credits), with Launch from $167/month and Growth from $446/month as of June 2026. | Lite at $19 a month runs this goal, and your other goals and tasks, on one subscription. |
Where Clay is ahead
- Deeper enrichment using 150 to 200+ paid data providers behind one interface
- Less manual setup through spreadsheet formulas and complex automation chaining
- Enterprise compliance (SOC2, ISO), SSO, dedicated support for teams
Where the Katteb goal is ahead
- Runs in your own CRM, sheets and ad platforms with real browser action, every tool you control
- No more locked-in credits or list uploads; agent sees live data and adapts daily
- Dozens of jobs in one plan, not just GTM: same agent can handle ops, research, updating, reporting and more
What the goal does every day
- Build and enrich prospect lists with AI and web research, every day
- Detect and note new signals (job changes, news, intent) for your leads
- Push enriched leads to your CRM, Google Sheets, or ad platforms automatically
- Set up outreach workflows with researched, personalized notes for every contact
- Sync lead data and activities across your systems with your API keys
- Generate daily and weekly reports with tracked wins and fresh audience updates
Questions before you switch
Can I switch from Clay to Katteb for GTM and enrichment?
Yes. Katteb can run your daily enrichment, research, syncs, audiences and ongoing outreach using your own accounts and CRMs.
What do I need to set up a Katteb enrichment goal?
You need access to your CRM, sheets or databases, and a clear list of lead sources or filters; your plan’s inputs guide you step by step.
Is my data safe with Katteb’s goal running in my accounts?
Yes. The Katteb agent works only inside your browser accounts, no external exporting or sharing, actions are logged and limits set in your instructions.
How does the cost compare to Clay?
You can pause, change or stop your goal anytime and keep your lead data updated directly in your systems.
Clay's column is what its own site and reviews said in 2026-09. Katteb is not affiliated with Clay; the name belongs to its owner.
