Generate Leads from Every Event This Quarter
This Katteb Goal helps businesses identify relevant events each quarter, gather leads from exhibitors and speakers, and reach out to a targeted number before each event. The result is a steady pipeline of event-driven leads, ready for timely follow-up.
Find every relevant event this quarter, collect the exhibitors and speakers as leads, and reach out to 200 of them before each event.
Goals run on the Goals plan: five agents at once, schedules, memory and a daily report.
Who This Is For and When It Pays Off
This goal suits businesses seeking consistent, event-driven lead generation in industries reliant on conferences, trade shows, and networking events. It is ideal for sales teams, marketing departments, or business development units looking to maximize visibility and connections at multiple events each quarter.
The approach pays off when the timing of contacting leads aligns strategically with upcoming events, enabling company representatives to build relationships before the event itself, increasing the chance of conversions and brand impact.
How the Katteb Agent Does It, Step by Step
- Search relevant event directories, industry calendars, and platforms like Eventbrite, Meetup, and LinkedIn Events to compile a list of quarterly events matching the user's selected criteria.
- Visit official event websites and extract detailed participant data, focusing on exhibitors, speakers, sponsors, and key attendees listed publicly.
- Aggregate contact information and profiles from LinkedIn, company websites, and social media to build comprehensive lead records.
- Filter leads based on relevance, role, and engagement potential according to parameters set by the user.
- Organize leads into segments aligned with each event's timeline to prioritize outreach.
- Send personalized initial contact messages via LinkedIn InMail, email, or other chosen channels well in advance of the events.
- Track message responses and update lead statuses in a CRM or a shared document specified by the user.
- Prepare and send reminders or follow-up messages to keep prospects engaged before each event.
What You Give the Agent Before It Starts
- Clear criteria for event relevance: industry, location, event size, or type.
- Access credentials or permissions for LinkedIn and any CRM or email platform involved.
- Preferred messaging templates or guidelines for lead outreach.
- Target number of leads to contact (200 per quarter in this case).
- Any blacklists or lead exclusions to avoid outreach fatigue or compliance issues.
What a Good Result Looks Like
Within the 90-day quarter, the agent successfully identifies every relevant event, catalogs at least 200 qualified leads from exhibitors and speakers, and reaches out to them appropriately ahead of the events.
The deliverable includes an up-to-date and segmented contact list, a report of outreach activity and response rates, and scheduling of follow-ups as required.
Leads contacted will receive professional, personalized messages aligned with the user’s templates, improving the chance of engagement.
Typical timing involves initial contact 3 to 6 weeks before each event, with follow-ups closer to event dates.
What to Expect and What Is Not Promised
The agent’s ability to access and scrape participant data depends on the public availability of event details and platform terms of service.
Sign-ins are required to LinkedIn and any CRM/email platforms due to authentication and message sending limitations; users must provide secure access.
Response rates vary by industry, event, and message quality, so actual lead conversions are not guaranteed.
The agent operates within platform rules and rate limits; any restrictions such as LinkedIn InMail quotas or anti-spam policies may affect execution speed.
Lead data is gathered from publicly available sources; private or protected information is not accessed to respect privacy and compliance.
How the Goal Unfolds Over 90 Days
Week by week, the agent updates the event and lead list, adding new events and contacts as they appear, and initiating outreach in a paced manner to avoid overload.
Early weeks focus on gathering event data and building lead profiles; middle weeks concentrate on outreach and engagement tracking.
Later weeks emphasize follow-ups and preparing reports summarizing contacts made, responses received, and suggestions for next steps.
Daily reports highlight progress metrics such as events identified, leads contacted, response counts, and pending tasks, allowing the user to monitor and adjust as needed.
Questions people ask
How does the agent find and verify relevant events?
The agent uses industry event directories, popular event platforms, and user-provided criteria to locate relevant events. It cross-checks information on official event sites and reputable sources to verify event authenticity.
What types of leads are included in the outreach?
The focus is on exhibitors, speakers, sponsors, and key attendees publicly listed by events. These roles typically have decision-making influence or purchase authority relevant to business development.
How personalized are the outreach messages?
Messages use user-supplied templates but are tailored to each lead’s name, role, and event to increase relevance and engagement potential while maintaining consistency and professionalism.
Can the agent manage responses and schedule follow-ups?
Yes, the agent tracks replies, updates lead statuses in the user’s CRM or a shared document, and sends follow-up messages as defined by the user’s guidelines and timing preferences.
What happens if some events or leads become unavailable?
The agent continuously checks event data and lead availability, skipping or replacing unreachable contacts. It reports any missing or uncontactable leads to keep the user informed.
Goals are not guaranteed. You receive a daily report and can change or stop the goal at any time.
