Find Recent Mentions of Your Brand Online
This task helps businesses discover recent mentions of their brand across web and social media platforms. The result is a detailed list of mentions from the current month, each assessed with sentiment and linked for easy review.
Search the web and social media for mentions of my brand this month and list each with the sentiment and a link.
Runs on the Tasks plan and the Goals plan.
Who This Is For and When It Pays Off
This task is ideal for businesses wanting to understand how their brand is currently perceived online. It benefits marketing teams, brand managers, and business owners who need to monitor their online reputation.
It pays off particularly after launching new products, campaigns, or events, providing immediate insight into public and consumer reaction. Additionally, it serves well to track ongoing brand sentiment trends.
This task is useful when a quick, comprehensive overview of brand presence is needed, without committing to long-term monitoring services.
How the Katteb Agent Finds Brand Mentions, Step by Step
- Starts by extracting the brand name and relevant keywords from the user’s instructions.
- Searches major social media platforms such as Twitter, Facebook, and Instagram for posts mentioning the brand within the specified time frame.
- Crawls web pages including blogs, news sites, forums, and review platforms using search engines like Google to locate brand mentions.
- Collects each mention along with the date and a direct link to the source.
- Applies sentiment analysis tools to categorize each mention as positive, neutral, or negative.
- Compiles the mentions into a structured list with details on sentiment, source, and time of mention.
- Verifies that the data falls within the current month as specified in the request.
- Formats the final report for delivery through the user’s preferred method, such as email or download.
What You Provide Before the Agent Starts
- The exact brand name or key phrases to search for.
- Clarification on the time frame, typically 'this month' or specific dates if preferred.
- Any specific platforms to include or exclude, if you have preferences (e.g., exclude Facebook).
- Your preferred delivery format for the results, such as a CSV file, spreadsheet, or plain text list.
- If applicable, any login credentials or API keys for enhanced access to certain social media channels.
What a Good Result Looks Like
The agent typically returns a list containing 50 to 200 mentions, depending on the brand’s online presence that month.
Each mention includes the full text or excerpt, a link to the original source, the date it was posted, and a sentiment label (positive, neutral, negative).
The report is delivered within the task’s runtime of up to 45 minutes, often much sooner for moderate-sized brands.
Data is presented in an organized and easy-to-review format, supporting quick analysis or integration with marketing insights systems.
What to Expect and What Is Not Promised
The agent relies on publicly accessible data and platform API limits, so some mentions might not be captured, especially on highly private or restricted accounts.
Sentiment analysis is automated and provides a general sense of tone but is not perfect, it may occasionally misclassify sarcasm or nuanced opinions.
The agent requires valid sign-ins or permissions to access certain platforms, and some sites may restrict automated data retrieval.
Results are a snapshot of mentions found during the task run and do not replace ongoing monitoring or deeper brand reputation management services.
Any illegal or unethical use of scraped data is not supported.
Questions people ask
Can this task track mentions in multiple languages?
Yes, the agent can search for brand mentions in various languages supported by major search engines and social media sites. However, sentiment analysis accuracy may decrease for less common languages.
Does this task include private groups or accounts?
No, the task only captures mentions from publicly accessible content or accounts for which the agent has authorized access. Private groups and restricted profiles are excluded.
How does the agent determine sentiment?
The agent uses natural language processing models to classify sentiment as positive, neutral, or negative based on the text of each mention. The classification aims for general accuracy but may have occasional errors, especially with sarcasm or mixed tones.
Can I specify which social media platforms to prioritize?
Yes, you can indicate preferred platforms or exclude certain ones before starting the task, allowing the agent to focus on sources most relevant to your brand.
How soon after running the task will I get the results?
Typically, results are returned within 15 to 45 minutes depending on the volume of mentions and the number of platforms searched.
