Create and Track Campaign Links with UTM Parameters
This task creates tracked links with UTM parameters tailored for each marketing channel in your campaign. The result is a neatly organized spreadsheet listing each channel, its message, and a shortened link ready for use in your promotions.
Create UTM links for every channel in my campaign, shorten them and put them in a sheet with the channel and the message.
Runs on the Tasks plan and the Goals plan.
Who This Is For and When It Pays Off
This task is designed for marketers, business owners, and campaign managers who want clear insights into their campaign performance across multiple platforms.
It is especially useful when running multi-channel campaigns where tracking the effectiveness of each channel and message variant is critical.
The task benefits businesses of all sizes seeking to improve ROI analysis and optimize marketing efforts through precise source attribution.
- Perfect for campaigns with multiple social media, email, paid ads, and referral sources.
- Valuable when analyzing traffic sources and user behavior to allocate budget effectively.
- Ideal for teams needing a ready-to-use list of clean, shortened links alongside campaign details.
How the Katteb Agent Does It, Step by Step
- Receives the campaign channels and messages input by the user.
- Generates UTM parameters for each channel based on campaign source, medium, and campaign name conventions.
- Creates unique URLs appended with these UTM parameters for tracking in Google Analytics or similar tools.
- Uses a URL shortening service such as Bitly or TinyURL to shorten all generated links for cleaner sharing.
- Compiles a spreadsheet in Google Sheets or Excel with columns for channel, message, original URL with UTM, and shortened URL.
- Verifies the formatting and ensures every channel has a corresponding link and message recorded.
- Delivers the completed spreadsheet file or access to the live online sheet to the user.
What You Give the Agent Before It Starts
- A list of all campaign channels where links will be used (e.g., Facebook, Twitter, Email, Google Ads).
- The base URL(s) for your campaign landing pages or offers to which tracking will be applied.
- Custom or default campaign names to be used in the UTM parameters for consistency.
- Messages or ad copies associated with each channel to note in the sheet.
- Preferred shortening service credentials or selection if applicable.
What a Good Result Looks Like
The deliverable is a clean, digital spreadsheet within 10 to 15 minutes after task initiation, depending on the number of channels.
Each row lists a channel, its message, the full UTM-tagged URL, and the shortened link ready for campaign use.
Shortened links redirect correctly to the intended landing pages with all UTM parameters intact for tracking.
The spreadsheet is formatted for easy sharing with the marketing team and can be integrated into campaign reports.
- Spreadsheet contains 100% of channels and messages provided to the agent.
- Links are verified for correctness and functionality.
- UTM parameters follow best practices for analytics consistency.
What to Expect and What Is Not Promised
The task depends on successful sign-in and API access for URL shortening services such as Bitly when required.
Any platform rate limits or service outages on shortening providers can cause delays or partial results.
While the agent applies conventional UTM naming, strategic advice on parameter choices is not included in this task.
The user must review generated links before campaign launch to ensure compliance with any platform-specific policies.
Questions people ask
Can the agent create UTM links for multiple base URLs in one campaign?
Yes, you can provide multiple landing page URLs, and the agent will generate tracked and shortened links for each base URL combined with your specified channels.
Which URL shortening services does the agent support?
The agent typically works with popular services like Bitly and TinyURL. You need to provide credentials if your chosen service requires authentication.
Can I customize the UTM parameters beyond source, medium, and campaign?
The agent focuses on standard UTM parameters to maintain tracking consistency. More advanced customization may require a separate request or manual editing.
How do I use the spreadsheet after the task is complete?
The spreadsheet can be downloaded, shared with your team, or used as a master list to paste shortened URLs into your marketing channels.
What happens if a shortening service is temporarily unavailable?
The agent attempts to shorten all links but may leave some as full URLs if the service is unavailable. You can retry shortening those links later manually.
